Global Partner Marketing Strategist

The Global Partner Marketing Strategist plays a vital role in enabling and empowering IFS partners including Channel and Systems Integrators to successfully execute marketing & brand awareness campaigns that drive indirect revenue growth and strengthen partner advocacy. This role collaborates closely with the Global Partner Marketing Director in executing global campaigns with key Partners whilst also supporting regional marketing and Partner & Channel stakeholders to ensure alignment consistency and measurable impact across all partner-facing programs.

Key Tasks

• Channel Demand Generation
• Deliver partner ready campaign toolkits & enablement webinars.
• Drive campaign adoption and usage through Partner Connect with regional Partner Marketing ensuring that best practices are shared and leveraged around the globe.
• Drive partner-led advocacy and brand awareness through social and websites.
• Track ROI pipeline contribution and engagement from channel-led marketing activities.
• SI Demand Generation
• Working with the Global Partner Marketing Director design and execute global co-marketing campaigns with key partners with clear strategy and relevant tactics to drive demand
• Manage the production of content and assets that boost global partner marketing activities (landing pages digital content webinars and social media messaging)
• Partner marketing Comms & Events
• Provide partner marketing content for the Partner and Customer newsletters
• Promote partner related activities at events such as Partner Summits Sales Kick-Off Connect Unleashed
• Manage Partner Marketing communication through PRM
• Utilize Viva for internal updates
• Partner Marketing Operations
• Track campaign performance and partner brand & engagement metrics.
• Manage Partner brand usage including IFS Partner brand guidelines logo usage website profiles
• Maintain campaign calendars and reporting dashboards.
• Maintain PRM and Sharepoint
• Work with admin functions such as Procurement

Qualifications :

• Excellent comprehension of B2B demand generation of software solutions
• Comprehension of demand generation with and through the partner ecosystem
• Ability to plan & execute campaigns effectively to achieve targets and report on ROI
• Strong organizational and time management skills and deadline driven
• Excellent communication social analytical and problem-solving skills
• Strong team player motivated to work collaboratively across a variety of stakeholders
• Proven history working with of marketing tools such as Marketo Hubspot DemandBase CRM PRM LinkedIn PowerBI etc.
• Undergraduate education with a focus in Marketing or a related business field (or relevant training/work history)
• Fluent English other languages are always beneficial.
• We welcome candidates who also have:
  • 2-3 yrs history in a similar role working with partners with proven partner demand generation
  • History with marketing campaign creation and execution
  • Knowledge of Partner Relationship Management (PRM) tools; Zift preferred

Additional Information :

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work :

No

Employment Type :

Full-time