3 6 years of end-to-end social media management across diverse brands or
industries.
Strong portfolio of social media content campaigns or accounts you ve managed.
Excellent understanding of platform-specific content styles and audience behavior.
Hands-on with Canva CapCut Adobe Express or equivalent content tools.
Strong storytelling skills both visual and written with high attention to detail.
Data-driven decision-maker with fluency in interpreting analytics and adjusting
strategies.
Familiarity with social media tools like Buffer Hootsuite Later Planoly or Creator
Studio.
Experience working across B2B and B2C/lifestyle brands is a strong plus.
Requirements
Plan run and optimize paid ad campaigns on Meta (Facebook & Instagram)
LinkedIn and YouTube to drive lead generation for Leanpitch programs Glampies
and BeAthlit events.
Create ad creatives and copy in coordination with the design and content teams
that resonate with target audiences.
Define audience segments and targeting parameters based on user personas
interests behaviors and lookalikes.
Monitor key metrics like CTR CPL conversion rate ROAS and bounce rate across
platforms and funnel stages.
Conduct A/B testing of creatives headlines CTAs and audiences to improve ad
performance.
Allocate and manage ad budgets effectively across platforms and campaigns while
ensuring cost efficiency.
Set up tracking (UTMs Meta Pixel LinkedIn Insight Tag etc.) and integrate
campaigns with analytics tools and CRM forms for full-funnel attribution.
Launch retargeting campaigns to re-engage warm audiences and improve
conversion rates.
Plan, run, and optimize paid ad campaigns on Meta (Facebook & Instagram), LinkedIn, and YouTube to drive lead generation for Leanpitch programs, Glampies and BeAthlit events. Create ad creatives and copy in coordination with the design and content teams that resonate with target audiences. Define audience segments and targeting parameters based on user personas, interests, behaviors, and lookalikes. Monitor key metrics like CTR, CPL, conversion rate, ROAS, and bounce rate across platforms and funnel stages. Conduct A/B testing of creatives, headlines, CTAs, and audiences to improve ad performance. Allocate and manage ad budgets effectively across platforms and campaigns while ensuring cost efficiency. Set up tracking (UTMs, Meta Pixel, LinkedIn Insight Tag, etc.) and integrate campaigns with analytics tools and CRM forms for full-funnel attribution. Launch retargeting campaigns to re-engage warm audiences and improve conversion rates.