Head of Global Marketing_MPIN

Role Overview 

The Head of Global Marketing will be the hands-on architect of Bosch MPSs global marketing engine. This role is not only about visionits about execution: designing and running high-performing digital demand generation funnels enabling partner-led co-marketing and building a scalable marketing organization that powers MPSs growth ambitions. 
 
You will be responsible for creating value proposition positioning demand creation qualification and conversionaligning closely with global sales product and partner teams to ensure marketing is a direct growth driver. 
 

Key Responsibilities 

1. Positioning & Narrative 

• Own the Bosch MPS positioning globally ensuring our story is sharp relevant and differentiated in the cloud mobility and logistics ecosystem. 

• Drive consistent value proposition articulation across products solutions and regions. 

• Balance global standardization with local adaptation to resonate in Europe North America and India. 

2. Digital Demand Generation & Qualification 

• Build and scale digital-first demand generation programs (LinkedIn campaigns SEO/SEM webinars video-first content). 

• Implement robust lead scoring qualification and funnel management to ensure marketing-generated pipeline quality. 

• Drive full-funnel accountability from awareness through MQL/SQL to closed-won impact. 

• - Introduce MarTech tools and automation (CRM CDP lead nurturing analytics) to industrialize marketing operations. 

• Create and maintain training materials: Develop comprehensive training resources and guides to ensure the marketing team and sales Teams are well-equipped with up-to-date knowledge on products messaging and market positioning. 

• Design and standardize presentation decks: Produce and maintain branded standardized presentation decks for sales and marketing use ensuring consistent messaging and visual identity across all client and internal communications 

3. Ecosystem & Partner Co-Marketing 

• - Design and execute joint campaigns with AWS MongoDB ISVs and Bosch divisions leveraging shared audiences and MDF (marketing development funds). 

• - Build scalable partner enablement and loyalty programs ensuring Bosch MPS is the preferred co-marketing partner in the mobility and logistics domain. 

• - Showcase success stories case studies and ecosystem narratives that amplify the Bosch MPS platform brand. 

• Develop and manage partner reselling programs: Design and implement scalable partner reselling programs that drive revenue growth define partner tiers incentives and enablement tools. 

• Track partner onboarding and loyalty: Oversee partner onboarding processes monitor engagement and performance metrics and implement initiatives to foster long-term loyalty and collaboration 

4. Go-to-Market Alignment 

• - Partner with regional GTM leads (EU NA India) to design region-specific demand gen plays that map to customer segments (ISVs fleets enterprise accounts SMBs). 

• - Enable direct sales with ABM campaigns for strategic accounts while powering product-led loops for SMB/ISV adoption. 

• - Support customer lifecycle marketing and upsell motions together with Customer Success. 

• Deliver Sales Readiness Materials: Develop and deliver comprehensive sales enablement assets including pitch decks animations one-pagers and product overviews to ensure the sales team is fully equipped to engage and convert prospects effectively 

5. Content & Thought Leadership 

• - Deliver high-quality high-frequency content (customer stories whitepapers blogs videos) that drive engagement and pipeline conversion. 

• - Position Bosch MPS leadership as trusted industry voices in digital mobility and logistics. 

• - Ensure strong presence at global events (e.g. Transport Logistic AWS Summits) with coordinated pre- during- and post-event campaigns. 

• Develop and execute content strategies for our websites 

• Lead thought leadership initiatives: Identify key industry trends and opportunities to position the companys executives as experts through speaking engagements guest articles webinars and strategic partnerships. 

6. Team & Capability Building incl. MarTech 

• Build and mentor a global marketing team with expertise in digital lead generation marketing product marketing and partner marketing. 

• Leading MarTech for Bosch MPS 

• Foster a builder/operator culture: test quickly learn fast scale what works. 

• Champion the adoption of GenAI automation and modern digital tools to boost marketing performance. 

Qualifications :

Qualifications 

• - MBA in Marketing Business Administration or related field. 

• - 12 years B2B marketing leadership experience ideally in SaaS/cloud/platform businesses. 

• - Demonstrated success in building digital demand generation engines and managing measurable pipeline contribution. 

• - Hands-on experience with MarTech stacks CRM/CDP lead scoring and campaign analytics. 

• - Strong background in SI /Reseller/ Distibutor ecosystem and partner co-marketing (e.g. AWS ISVs channel partners). 

• - Track record of balancing global strategy with local execution. 

• Ability to influence cross-functional decisions: Skilled at collaborating and influencing key stakeholders in finance and procurement to align marketing initiatives with budgetary and operational goals 

• Mentor and Guide Marketing Team: Provide leadership coaching and professional development to a highly skilled marketing team fostering a collaborative environment that drives innovation and excellence 

Personal Attributes 

• Operators mindset thrives on building testing iterating and scaling. 

• Data-driven decisions grounded in metrics not assumptions. 

• Collaborative leader builds trust and alignment across global teams and partners. 

• Execution-focused able to translate strategy into measurable outcomes. 

• Growth-oriented curious experimental and motivated to drive impact. 

Additional Information :

Why Join Bosch MPS 

• Lead the marketing engine of Boschs digital growth business with a 3-digit million growth ambition by 2030. 

• Shape the future of mobility logistics and cloud innovation. 

• Work in a fast-scaling platform business inside one of the worlds most trusted brands. 

• Collaborate with leading partners and visionary teams across Bosch and the global tech ecosystem. 

• Competitive compensation flexibility and an innovation-driven culture. 

Remote Work :

No

Employment Type :

Full-time