Social Media Specialist
Social Media Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
As the Social Media Specialist you will curate and execute a social media strategy that reflects our elevated brand identity while engaging both new and loyal clients. You will also lead influencer partnerships identifying the right voices for our brand negotiating collaborations and managing partnerships from concept to completion. This role blends content creation brand storytelling and influencer relations to ensure that Melanie Lynes digital voice is as sophisticated and inspiring as the women we dress.
How will you support the team
- Translate marketing initiatives into a social media vision that inspires engages and strengthens the Melanie Lyne community.
- Manage the brands organic social media calendar across Instagram Facebook TikTok and Pinterest ensuring every post reflects our elevated positioning.
- Identify and secure partnerships with influencers who embody our brand values negotiate agreements and oversee flawless execution of deliverables.
- Design campaigns that spark conversation celebrate style and drive traffic and conversion.
- Monitor fashion luxury and social trends applying insights to keep our content innovative and relevant.
- Analyze performance metrics and translate them into actionable recommendations to elevate future initiatives.
- Collaborate with Marketing Paid Media and Creative teams to ensure a seamless brand voice and visual identity across all channels.
Qualifications :
The people who thrive with us are/have:
- 3 years of social media experience ideally in fashion luxury or lifestyle brands
- Demonstrated success in influencer marketing including outreach negotiation and contract management.
- Strong writing skills and an impeccable sense of tone
- Exceptional organizational skills and the ability to manage multiple high-profile projects simultaneously
- Deep appreciation for fashion design and luxury aesthetics
- Team player with a positive attitude results driven
- Strong attention to detail
- Retail experience - an asset
- An advantage: Familiarity with Asana Hootsuite and Upfluence
Dont miss this opportunity to join an exceptional team!
Additional Information :
Laura Canada is a family-owned retailer housing two iconic womens fashion apparel brands Laura and Melanie Lyne. Based in Laval Quebec we design produce market and sell our fashion collections across Canada. We proudly employ over 2000 dedicated team members and operate more than 140 retail store locations as well as operating and . We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity respect teamwork performance and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
