Growth Marketing Manager (Social)

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

Everlywell is a digital health company pioneering the next generation of biomarker intelligencecombining AI-powered technology with human insight to deliver personalized actionable health answers. We transform complex biomarker data into life-changing insightsseamlessly integrating advanced diagnostics virtual care and patient engagement to reshape how and where health happens.

Over the past decade Everlywell has delivered close to 1 billion personalized health insights transforming care for 60 million people and powering hundreds of enterprise 2024 alone an estimated 1 in 86 U.S. households received an Everlywell test solidifying our spot as the #1 at-home testing brand in the country. And were just getting started. Fueled by AI and built for scale were breaking down barriers closing care gaps and unlocking a more connected healthcare experience that is smarter faster and more personalized.

We are looking for an experienced Growth Marketing Manager to own all things social: paid social influencers and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers.

Youll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.

What Youll Do - Paid Social:

Lead strategy for paid social and test and learn roadmap
Manage paid media campaigns on Meta and Tiktok pulling the levers on media spend targeting creative and bid strategy
Manage all paid asset briefs and creative on each platform ensuring creative and campaigns perform well on a CPA and ROAS basis
Identify key insights through regular analyses of campaigns to determine opportunities issues and test opportunities
Scale our new TikTok program and identify key optimization and creative opportunities

What Youll Do - Influencer Marketing:

Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business managing the program as a direct response program
Develop and track influencer analytics determining level of spend return and engagement yielded from influencer campaigns
Manage briefs and recruitment playbook identifying the influencer strategy that works well for our brand and products
Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

Who You Are:

6 years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking optimizing reporting etc.
Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
Creative and analytical: creative concepting and asset creation are core areas of expertise but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
Comfort spinning up content to post on social is a plus

Required Experience:

Manager

What Youll Do - Paid Social:

Lead strategy for paid social and test and learn roadmap
Manage paid media campaigns on Meta and Tiktok pulling the levers on media spend targeting creative and bid strategy
Manage all paid asset briefs and creative on each platform ensuring creative and campaigns perform well on a CPA and ROAS basis
Identify key insights through regular analyses of campaigns to determine opportunities issues and test opportunities
Scale our new TikTok program and identify key optimization and creative opportunities

What Youll Do - Influencer Marketing:

Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business managing the program as a direct response program
Develop and track influencer analytics determining level of spend return and engagement yielded from influencer campaigns
Manage briefs and recruitment playbook identifying the influencer strategy that works well for our brand and products
Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

Who You Are:

6 years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking optimizing reporting etc.
Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
Creative and analytical: creative concepting and asset creation are core areas of expertise but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
Comfort spinning up content to post on social is a plus

Required Experience:

Manager