Field Marketing Specialist
Field Marketing Specialist
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Job Description
What will you do for Sectona
Design and implement regional marketing strategies that align with global objectives supporting both direct field efforts and partner-driven initiatives.
Collaborate with the Sectona Sales team to drive annual revenue targets by executing impactful regional events campaigns and programs that support pipeline generation and lead funnel progression.
Oversee the planning and execution of regional marketing campaigns including trade shows virtual and in-person events and sales enablement activities. Coordinate closely with Sales and SDR teams for pre-event readiness.
Design Regional Campaigns Monitor and analyze campaign performance metrics (e.g. MQLs SQLs ROI) leveraging insights to refine and enhance future marketing initiatives.
Manage regional marketing budgets including the allocation and reporting of Market Development Funds (MDF).
Lead the execution of event strategies managing end-to-end logistics on-site coordination and post-event analysis to ensure successful participation and ROI.
Develop and implement comprehensive event marketing plans from pre-event promotion to post-event follow-up including feedback collection and performance reporting.
Collaborate cross-functionally to define event goals messaging audience engagement strategies speaker coordination content development lead processing and follow-up activities.
Conduct research and identify event opportunities sponsorships and face-to-face marketing platforms that align with corporate objectives.
Build and maintain strong relationships with regional partners serving as the primary marketing liaison for strategic alliances.
Requirements
Skills and experience you require
Any graduate degree in Marketing
2 years of experience in similar marketing roles
Ability to take ownership and execute tasks end-to-end
Ability to work and collaborate with cross-functional teams
Working knowledge of CRM
Excellent verbal and written communications skills in English
Employment Type
Full Time
