Google Ads Specialist
Google Ads Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Responsibilities:
- Plan launch and manage end-to-end Google Ads campaigns including Search Display YouTube Shopping and Performance Max.
- Conduct keyword research audience targeting and ad copywriting to ensure high-quality relevant ads.
- Continuously optimize campaigns for performance including bid adjustments budget allocation A/B testing and quality score improvements.
- Monitor and troubleshoot issues related to campaign delivery ad disapprovals or policy violations.
- Use tools like Google Ads Google Analytics and Google Looker Studio to track KPIs and campaign metrics.
- Create and deliver regular performance reports with clear insights and actionable recommendations.
- Analyze campaign data to identify trends optimize ROI and support decision-making.
- Provide performance forecasts projections and budgeting guidance based on campaign goals.
- Develop Google Ads strategies aligned with client objectives and sales funnels.
- Propose new campaign opportunities or formats to improve reach and conversions.
- Collaborate with internal teams to ensure cohesive execution and message alignment.
- Recommend improvements to landing pages to increase Quality Score and conversion rates.
- Effectively use Google Ads Editor Keyword Planner Conversion Tracking Google Tag Manager and other relevant tools.
- Manage integrations with Google Merchant Center YouTube or CRM systems as needed.
- Set up and validate conversion tracking event tracking and UTM parameters to ensure accurate data collection.
- Stay informed about market developments and opportunities within the advertising digital creative technology marketing and consulting industries.
- Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
- Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
Requirements:
- Bachelors degree in Marketing Advertising Communications Business or a related field.
- At least 13 years of hands-on experience managing Google Ads campaigns (Search Display YouTube Shopping or Performance Max).
- Proven track record of managing and optimizing paid campaigns with measurable results (e.g. ROAS CPC CPA improvements).
- Google Ads Certification (Search Display or others) is a strong advantage.
- Proficient with Google Suite products especially Google Sheets.
- Possess exceptional interpersonal and public relations skills.
- Demonstrate strong analytical abilities making data-driven decisions.
- Ability to work independently in a remote work setting.
- Highly organized particularly with digital collaboration tools like Google Drive and Asana.
- Collaborative team player with an entrepreneurial mindset and proactive approach.
Required Experience:
Manager
Employment Type
Full-Time
