Communications Strategy Lead
Communications Strategy Lead
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Salary Not Disclosed
1 Vacancy
Job Description
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment It takes more than offering average products run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.
Make our claim your challenge - whether in Gtersloh Melbourne or Singapore! Become one of more than 23000 Miele employees in 50 countries around the
world who are committed to making our products even better every day - and help us to expand our innovation leadership.
About Your Workplace
Successful management and implementation of strategic central communication tasks with a focus on three specific areas:1: Development of communications value propositions for major marketing campaigns and focus categories / product launches
2: Contribute to & manage of development of strategic campaign concepts for major product launches and campaigns
3: Gather cross functional commercial comms & cultural intelligence that contributes to the integrated comms brief
Key responsibilities:
COMMS VALUE PROPOSITION
- Work closely with & guide the cross functional Business Unit (BU) Content Research & Brand teams to develop single minded propositions that can be used in comms (all P.O.E touchpoints with a focus on ATL POS digital social).
- Act as a strategic interface between the BU and the central marketing team.
- Roll out & fine tune robust framework / methodology for development of CVP.
- Where required write and in collaboration with content team brief agency partners on CVP.
- Planning & facilitation of workshops to align cross functional team on CVP requirements.
CAMPAIGN CONCEPTS
- Working in tandem with the content team lead the creation of the brief for major campaigns executed by the Lead Creative Agency (LCA).
- Review and guide internal & external partners in the creation of successful campaign concepts that bring the Miele Brand & Creative Platform to life in distinct & premium ways.
- Management on-going analysis of relevant competitor / category / premium campaigns that also communicate to our comms audience.
- Where required assist VGs in creation of briefs for major launches within markets.
COMMS INTELLIGENCE
- Manage operational processes for the briefing application and understanding of comms impact across Mieles POE touchpoints.
- Work with & guide media content research and brand teams in strategic campaign analysis to inform subsequent approaches to strategy & activation.
- Develop robust & reasoned understanding of communication challenges opportunities & jobs to be done.
What success will look like in two years:
- Comms Value propositions defined for major launches.
- Campaign concepts contributed to increase in creative excellence.
- A new holistic approach to analysis & intelligence application in communications.
Key performance measures for position:
- Contributes to increase in brand KPIs / health.
- Increase in creative impact & effectiveness scores.
- Quality of agency briefs improves.
Competencies/Skills for position:
- Bachelor/Master (Philosophy History Marketing Economics or equivalent).
- 7 years experience as Communications / Marketing / Brand strategist.
- Some in-house experience preferred but not essential.
- Strong collaboration and alignment skills.
- Ability to put customer first in all decision making.
- High business acumen & strategic mindset.
- Experience developing integrated strategic work.
- Ability to operationalize clear strategic processes.
- Strong written communication skills.
- Self starting optimistic solution focused does not stumble when faced with challenges.
Start:
Employment Type
Full-Time
