Sports Marketing Specialist
Sports Marketing Specialist
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Job Description
As part of Nike Hong Kong evolving Sports Marketing team the position focuses on deepening integration across athlete services innovation and brand storytelling.
This role will serve as a key connector between Greater China strategy and local executionensuring that insights and cultural relevance are embedded in all initiatives. This includes elevating athlete service driving athlete integration and shaping a compelling and competitive portfolio across both professional and amateur categories.
Responsibilities:
A deep understanding of Hong Kong sports culture with the ability to craft locally resonant narratives. Strong knowledge of the sports landscape across channels.
Proactively cultivate and maintain strong networks with athletes amateur athletes coaches agents teams and internal stakeholders across Sports Marketing Brand Marketing SCI Communications NDDC Nike Direct Stores and Partner Sales teams.
Lead athlete experiences and activations especially in areas without direct brand support using creative and resourceful approaches.
Partner with internal teams to ensure athlete partnerships support product business and marketplace strategies.
Demonstrated ability to translate athlete and industry insights into actionable sport marketing strategies.
Ensure all athlete engagements comply with internal policies and external regulations.
Manage promo product order/delivery based on key look and needs of the athletes every season.
Maintain accurate athlete data manage system updates and oversee budget forecasting and reporting.
Provide regular updates to Hong Kong and Greater China Sports Marketing leadership on athlete performance and partnership health.
Requirements:
Bachelors Degree in Marketing with minimum of 3 years of proven experience in Sports Marketing Brand Marketing or a closely related field.
Well-organized detail-minded with good communication skills
Strong passion for the brand sports and lifestyle
Inclusive adaptable and solutions-oriented team player with a can-do attitude. Technical Proficiency in Microsoft Office Keynote and internal Nike systems.
Familiarity with Nikes sports and brand marketing functions is preferred.
Strategic thinker with a proactive entrepreneurial approach to driving business impact. Ability to operate with clarity and agility in a dynamic fast-paced environment.
Good communication skills with Cantonese English and Mandarin
Required Experience:
Unclear Seniority
Employment Type
Full-Time
