Creative Lead, Copy (TV & Video)
Creative Lead, Copy (TV & Video)
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1 Vacancy
Job Description
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise technology and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process making it more accessible and convenient. Using predictive analytics we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! Weve issued billions in coverage each month and eliminated the traditional barriers ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.
We make getting life insurance easier faster and better for everyone.
Our investors include General Catalyst Sequoia Capital Accel Partners Google Ventures SoftBank and the investment vehicles of Jay-Z Kevin Durant Robert Downey Jr and others. This year we were named on CB Insights Global Insurtech 50 list and BuiltIns Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About the role
Were looking for a talented and dynamic Creative Lead Copy with a passion for TV and video advertising. This is an exciting opportunity for a creative leader who excels at crafting compelling narratives for a variety of screens from quick-hitting paid social spots to longer-form video content and TV commercials.
The ideal candidate is a strategic storyteller with a proven track record of writing impactful results-driven copy. Youll have experience working both in an agency setting and on the client side giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isnt just about brand-building its about driving action and measuring success.
Duties and Responsibilities:
- Lead the conceptual development and execution of video and TV campaigns including scripts for :15 and :30 second spots
- Craft engaging and effective scripts for various video platforms including YouTube OTT and paid social
- Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations
- Collaborate with our internal creative team and external agencies to bring ideas to life from initial concept to final production
- Opportunity to stretch your creative muscles across other channels as needed including email marketing and paid social
- Understand consumer research and pain points to write compelling persuasive copy with clear CTAs to drive conversion
- Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points
- Review performance data to understand whats working and whats not and use those insights to optimize future creativity
Qualifications and Skills:
- 5-10 years of experience as a Copywriter with significant time spent writing for video and TV
- A portfolio that demonstrates a strong command of direct response (DR) principles in addition to brand-focused work
- Experience working in a fintech or similar industry (e.g. SaaS subscription-based services non-physical products) is a huge plus
- Proven ability to write compelling punchy copy that captivates audiences in short-form video
- A collaborative spirit and the ability to thrive in a fast-paced environment
- Excellent communication and presentation skills with the ability to articulate your creative vision to stakeholders
- Familiarity with the TV production process including experience on set and working with directors producers and editors
#LI-AG1 #LI-Remote
The US national base salary range for this full-time position is $114000 - $203000. Our salary ranges are determined by role level and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus equity or benefits.
You can find further details of our US benefits at meet every single requirement If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. At Ethos we are dedicated to building a diverse inclusive and authentic workplace.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand embrace and thrive in a multicultural world. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Pursuant to the SF Fair Chance Ordinance we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used please refer to ourCalifornia CandidatePrivacy Notice.
Employment Type
Full Time
