We seek a data-driven Paid Media Specialist to join our growing Digital team. Youll work closely with our Digital Marketing Managers to develop execute and optimize paid media campaigns that drive measurable results for B2B clients.
This role is ideal for someone who thrives on analyzing performance data optimizing campaigns for efficiency and staying ahead of digital advertising trends. You may be the perfect fit if you love testing learning and fine-tuning strategies to maximize ROI.
This is a remote contractor role open to candidates based in Spain. The position requires working hours of 12:0021:00 local time to ensure strong collaboration with our U.S. teams.
What Youll Do
To meet client KPIs youll build and manage paid media campaigns across Google Ads LinkedIn Ads and Meta platforms.
Conduct keyword research audience segmentation and competitor analysis to refine ad targeting and performance.
Monitor and analyze campaign performance adjusting strategies based on data-driven insights.
Run A/B tests on ad creatives landing pages and audience segments to improve conversion rates and ROI.
Ensure proper tracking and attribution by setting up UTM parameters conversion tracking and Google Tag Manager configurations if needed.
Work closely with the Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
Build clear actionable performance reports and insights to clients and internal teams.
Follow the ever-changing paid media landscape and recommend relevant new ads strategies.
Who You Are
Must have a strong background in managing and optimizing paid media campaigns on Google LinkedIn and Meta (Facebook/Instagram).
Must have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
You have expertise in LinkedIn strategy audience targeting bid management budget allocation and A/B testing.
Youre proficient in analyzing performance metrics (e.g. CTR conversion rates cost per acquisition) and using insights to improve campaign efficiency.
Youre proficient in building reporting decks and showcasing your work and value to the client.
Youre able to work independently take ownership of tasks and seek answers proactively. You should be comfortable researching solutions online and utilizing available resources.
Youre highly organized and detail-oriented and you can juggle multiple campaigns and deadlines.
Having DemandBase Reddit Taboola Ads knowledge is a plus.
You are a clear communicator comfortable presenting detailed findings and recommendations to internal teams and clients if needed.
You love collaborating and can effectively communicate performance insights and strategy recommendations.
You are fluent in English and Spanish and additional language skills (such as French) are considered a bonus.
$5000 - $7000 a month
This position is offered as a contractor engagement. Youll invoice us for your hours and compensation will be based on experience.
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