CBIA OTC Senior Manager - RH
CBIA OTC Senior Manager - RH
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Job Description
Key Accountabilities/Responsibilities
Lead end-to-end insights and analytics for OTC brands
Develop in-depth category and market analysis for business growth opportunity
identification.
Lead monthly consumption reporting of cross channels deep dive market share
driver / drainers and reasons behind.
Lead media and creative analytics incl. marketing mix digital analytics creative
effectives etc.
Lead innovation projects end to end via market landscaping NPD ambition and sales
estimate and post launch consumption tracking.
Ensure brand assets and communication are consumer-oriented via consumer
exploratory communication development validation communication effectiveness
tracking and brand health tracking (BPS) etc.
Synthesize category and consumer insights for business questions diagnosis and
action recommendation.
Develop trustful partnership with local cross function teams and global CBIA team.
Independent project delivery and agency management.
As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Required Experience:
Senior Manager
Employment Type
Full-Time
