Marketing Director - BU Japan
Marketing Director - BU Japan
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Job Description
Job Description
Are you a marketing leader who loves to influence business approaches with cultural insight
Do you enjoy growing together with an inspiring customers We are looking for a strategic leader to join the LEGO Group in its exciting journey in Japan.
Core Responsibilities:
Brand Marketing Strategy & Implementation
- Lead the team to develop Japans go-to-market brand & portfolio strategy and the local communication strategy / execution plans for all themes/campaigns across all audiences while ensuring balanced approach across all retailer channels.
- Drive efficiency and effectiveness in the execution of local marketing plans and media performance helping to drive the marketing innovation agenda and a test & learn focus aligning strongly with digital and trade.
- A proven track record of inspiring change and putting the consumer/shopper voice at the heart of decision making and developing GTM strategies underpinned by sound market insights.
- Foster strong internal relationship with related partners to champion global direction and share/adopt the best methodology.
- Role model The LEGO Groups Marketing approach (OESP) to planning and tracking performance with the team. Work closely with the team to continue to optimize processes to ensure seamless efficiency.
- Lead & optimize agency relationships as well as strong partnerships with IP partners developing and completing joint business plans.
Business leadership
- Full accountability for all franchises being responsible for the brand teams budget management ensuring a flexible and agile approach to full year spend based on in-year traction.
- Represent the brand and franchises at wider Japan BU business planning & traction meetings providing insight and corrective actions.
- Collaborate closely with counterparts in local BU Team Sales and Operations to drive the overall brand and business strategy and take fast decisions on critical topics.
- Play key business leadership role as a member of country leadership team (JLT).
People leadership
- Embed and sustain a workplace culture in the respective team (LEGO Brand Framework Leadership Playground D&I and Wellbeing)
- Support individual development through HR core processes IDPs training and ongoing coaching and sparring.
- Role-model integrated marketing ways of working with Trade Digital Public Relations Marketing Planning & Effectiveness teams.
Play your part in our team succeeding
This role will be part of the Markets & Channels APAC Market Group team a group of professionals who support markets and channels across APAC to deliver The LEGO Groups vision and short term as well as long term business results. Specifically this role will be in the Japan business unit team which is a dedicated diverse and lively team with members working seamlessly together on the same goal.
Do you have what it takes
- Proven strategic marketing background with track records of strong business performance related to Japanese consumer/shopper insights
- Be able to balance in between taking and using global solutions as much as possible while also having the creativity drive and appetite to drive innovation adapting and in some cases developing local solutions tailored for the Japanese Audience.
- A creative approach backed by data insights and a track record of developing innovative impactful marketing solutions.
- Strong team leadership and the ability to inspire teams.
- Native or professional level of local language proficiency both in written and conversational communication.
- Ideally experience in FMCG or a similar consumer-focused fast paced marketing environment.
#LI-KM3
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Director
Employment Type
Full Time
