Senior Manager, Segment Strategy and Portfolio Growth
Senior Manager, Segment Strategy and Portfolio Growth
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Job Description
Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.
The role will lead the development and execution of segment-led strategies to drive new customer acquisition customer repurchase deepen engagement and grow portfolio value across key customer segments. This role will be pivotal in shaping segment propositions identifying growth opportunities and orchestrating cross-functional initiatives that increase customer growth.Job Responsibilities:
Segment Strategy Development
Define and refine segment strategies for priority segments
Use data-driven insights to identify segment-specific needs behaviors and growth potential
Collaborate with analytics and research teams to continuously monitor segment performance and refine targeting approaches
Be the customer portfolio management focal point for Group office align strategic metrics reporting and best practice sharing across LBUs
Proposition Design and Partnerships
Develop compelling segment propositions that address protection gaps lifestyle needs and financial goals
Grow strategic partnerships with external value-added service providers to deepen customer engagement and enrich our propositions. Negotiate partnership agreements and manage ongoing partner relationships.
Portfolio Growth and Commercialization
Own the repurchase strategy across segments. Lead the commercialization roadmap ensuring timely execution and measurable impact on repurchase and portfolio growth
Design lead and implement cross-team initiatives and platform build in driving repurchase
Cross-Functional Leadership
Lead strategic taskforce on projects stemming from HK customer marketing strategies setting clear objectives providing direction and ensuring effective collaboration among team members. Responsible to present findings and strategies to senior leadership and stakeholders regularly
Team Management and Capability Building
Manage and mentor a team of managers and senior managers focused on segment proposition and portfolio growth
Foster a high-performance culture with clear goals continuous feedback and development opportunities
Job Requirements:
Degree holder in Marketing/Business or related disciplines
Master degree in relevant disciplines will be a plus
Minimum 15 years of experience in customer strategy marketing or portfolio management preferably in insurance or financial services
Proven track record in segment strategy proposition development and portfolio initiatives that increased customer loyalty deepened share of wallet and revenue growth
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and interpersonal skills with the ability to collaborate effectively across departments
Experience in agile project delivery and commercialization planning
Fluent in English and Cantonese (written and oral)
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Required Experience:
Senior Manager
Employment Type
Full-Time
