Manager, Performance Social

Description

• Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
• Understand the various ad products and campaign management platforms for each of the key social media channels.
• Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager.
• Develop a relationship with the key social platforms (e.g. Facebook Twitter) and providers who will facilitate campaign management optimization reporting and troubleshooting.

• To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.
• Able to work independently and in a team.
• Contribute to strategy building for a campaign.

• Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.
• Able to set clear goals and KPIs for all proposed campaigns.

• Understanding of GroupM Agency deliverables and campaign KPIs.
• Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Facebook LinkedIn Twitter).
• Proactively identify opportunities to improve and enhance clients campaigns and advise GroupM Agencies accordingly.
• Proactively address and when needed escalate any issue that compromises the quality and timeliness of deliverables.
• Ensure understanding and 100% compliance with finance process GroupM policies and procedures.
• Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
• Continuously expand and share knowledge and understanding of new trends channels and technologies across Social activation.

• Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook LinkedIn Twitter required; Additional platforms such as LINE TikTok Snapchat Pinterest is highly recommended).
• Lead and implement Social campaign activities of established local and global brands across multiple industries.
• Attain Facebook Blueprint Planner and Buyer certifications.
• Attain Twitter Flight School Badges.
• Manage a cluster team and be responsible for team coaching and day-to-day supervision.
• Any other project or tasks as assigned from time to time.

• Strong analytical problem solving and time management skills.
• Creative and a good team player.
• Knowledge of digital marketing preferred.
• Detail orientation and well-organized.
• Ongoing interest in digital marketing industry trends best practices and emerging technologies.
• Strive for excellence demonstrated by setting high standards for yourself and others proactively seek feedback committed to continuous improvement and deliver results despite constraints.
• Relationship skills and aware and respectful of diversities.

• Minimum of 5 years of experience in Digital/Social Marketing or relevant industry. Fresh graduates are encouraged to apply.
• Knowledge and experience on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement.
• Long term commitment to personal and company growth.
• Nurturing mindset. Strong sense of accountability and desire to grow and support the teams growth through intense learning and re-application.
• Leadership skills demonstrated by self-confidence good judgement sound decision-making empathic listening flexibility self-motivation and ability to challenge the status quo.
• Meticulous attention to detail and effective communication skills
• Able to efficiently prioritize and delegate tasks in a fast-changing environment.
• Team player demonstrated by the ability to receive and provide feedback professionally thrive and collaborate in a cross-functional environment.