WHO YOULL WORK WITH
The Lead Brand Marketing Philippines will report to the Senior Director Marketing SEA&I and partner closely with the Brand Marketing teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA). This role will collaborate with teammates across Nike to build more effective and efficient ways to inspire and connect with athletes*.
Specifically this role will collaborate and partner with the following key internal and external stakeholders to build integrated marketing plans: Brand Management Brand Creative Integrated Media Digital Marketing Energy Marketing PR/Communications Social & Community Impact Product & Merchandising Marketplace Partners Finance & Procurement Agency & Production partners.
WHO WE ARE LOOKING FOR
We are searching for a Lead Brand Marketing to join our Brand Management team. This is a critical role that will grow and shape the future of Sport & culture in the country and should have a good grasp of the local sports sports communities youth culture and the sneaker & fashion landscape. This role will be able to lead initiatives can balance creativity with organization and discipline in a fast paced ambiguous environment have a strong digital acumen to keep pace with our fast-moving consumer.
- Bachelors degree in marketing Business Communications or equivalent
- 7 years of working experience in brand management consumer marketing or related experience in fashion editorial publishing sports consumer brands magazines streaming platforms subscription services.
- Genuine passion and knowledge of sports sneaker/streetwear culture youth culture trends and the Nike brand.
- Ability to think strategically lead initiatives project teams and influence effectively.
- Ability to activate and leverage sports communities.
- Pro-active information-seeking skills with the ability to balance creativity with organizational and procedural excellence in a fast-moving ambiguous environment.
- Previous experience with managing budgets agencies teams and communities (Sport & Culture).
- A team-first mentality with ambition to coach and mentor others.
- Expert proficiency in Microsoft PowerPoint Apple Keynote and strong proficiency in Microsoft Excel.
- Excellent verbal and written proficiency in English.
- Proficiency in local language will be advantageous
WHAT YOULL WORK ON
Reporting to the Senior Director Marketing SEA&I you will be partnering closely with the Marketing teams in your country the Singapore Regional HQ for Southeast Asia & India (SEA&I) and the Asia-Pacific Latin America (APLA) geography at Nike WHQ to execute Nikes brand strategy and drive cross-functional execution of our seasonal and daily initiatives.
In this role you will
- Focus on key projects that build consumer experiences that accelerate brand engagement and business growth opportunities internally and externally for the Nike Brand.
- Provide brand management team collaboration functional & operational excellence community building agency management and formulate new & disruptive ideas through best in class on ground activations and experiences.
- Gain insights from consumers on sport & cultural trends.
- Oversee Retail execution and excellence in Nikes stores (both Nike-only and multi-brand)
- Lead on-ground activations in partnership with Nikes retail partners
- Oversee product integration into seasonal programming briefing marketing initiatives supporting development of seasonal programming managing asset development and distribution across multiple channels.
- Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day to day operations that includes budget management internal systems reporting product ordering influencer seeding etc.