Brand Manager
Brand Manager
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Salary Not Disclosed
1 Vacancy
Job Description
At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.
We are seeking a strategic creative and data-driven Brand Manager to lead the development and execution of brand marketing strategies for a high-profile portfolio that includes Marvel Beyblade NERF Star Wars and Transformers. This role will be responsible for guaranteeing the consumer-facing identity of each franchise driving global go-to-market strategies and coordinating with cross-functional teams to ensure cohesive brand storytelling and commercial success across all retail channels.
A day in the life as a Brand Manager:
Brand Strategy & Planning
Jointly with global and regional teams develop annual brand plans and long-range strategic roadmaps for each franchise
Drive brand positioning value proposition and key message development across all touchpoints.
Monitor consumer trends market insights and competitor activity to inform strategic pivots.
Product & Marketing Development
Partner with global and regional teams to influence the toy line based on market needs and storytelling opportunities.
Lead collaborate and partner with cross functional teams on integrated marketing campaigns including advertising digital experiential and promotional initiatives.
Retail & Sales Integration
Work closely with Sales Retail Marketing and eCommerce teams to align brand communication with channel-specific strategies.
Develop merchandising programs planograms and POS support for key retail partners.
Support retailer presentations with consumer insights brand narratives and promotional planning.
Licensing & Franchise Collaboration
Liaise with licensors (e.g. Disney Lucasfilm Marvel Takara Tomy) to align on brand priorities and approve product and marketing materials.
Manage brand health within licensed ecosystems ensuring adherence to franchise guidelines.
Budget & Performance Management
Own and manage marketing budgets track performance and report ROI on marketing programs with regional and global teams.
What youll bring:
- Bachelors degree in Marketing Business Administration Communications or a related field is essential
- 35 years of experience in marketing brand management or product management
- Proven track record of managing brand campaigns and product launches with the expertise in forecasting (large sku count) business planning and budget optimization
- Ability to collaborate effectively with cross-functional teams (Sales Marketing Agencies) including global and regional teams
- Analytical and strategic thinking maintaining brand equity across all consumer touchpoints
- Data driven decision making
- Fluent in English
We are an Equal Opportunity / Affirmative Action Employer
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.
Required Experience:
Manager
Employment Type
Full Time
