Digital Marketing Coordinator, Corporate Communications (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This role is a hybrid work arrangement. Work schedule to be discussed with the hiring Manager according to the guidelines defined by the department.

Your role

As Coordinator Digital Marketing you will report to the Senior Manager Content Editorial Strategy and will work daily with the Senior Specialist Digital Marketing. You will also collaborate with the entire Corporate Communications team as well as with network communications teams for both CBC and Radio-Canada. Your mandate is to strengthen CBC/Radio-Canadas relationship with Canadians and employees through our social communities and digital platforms (internal and external).

You will be responsible for contributing to the creation and implementation of digital content and campaigns assisting with managing our online communities identifying potential communications issues and opportunities and coordinating live event broadcasts. You will also provide regular data performance reporting to inform decisions and be in charge of creating newsletters and editing video content to create 360 degrees promotional campaigns.

There is an expectation of initiative and creativity as well as the requirement to demonstrate good judgement and be precise in execution.

More specifically you will:

• Create and schedule content for CBC/Radio-Canadas digital & social communities that respect our editorial guidelines including Facebook Instagram YouTube and LinkedIn our intranet iO and newsletters.

• Oversee the management of a digital editorial calendar.

• Research pitch create and distribute communications material in support of various digital campaigns.

• Moderate engage and foster discussion with Canadians through CBC/Radio-Canadas digital channels in both official languages (community management).

• Contribute to the creation of social media plans in support of corporate initiatives and projects.

• Work with internal teams to adapt communications activities to different platforms and audiences.

• Collect data review analytics and prepare reports to measure impact.

• Coordinate graphics requests translations and approvals with internal teams.

• Build newsletters to ensure 360 degrees promotion of content.

• Regularly monitor social and digital channels to assess requirements for real-time marketing opportunities and to identify potential issues to flag.

• Participate in a weekly editorial meeting.

• Create paid social media campaigns or organise partnerships collaborations.

• Work flexible hours off hours coverage.

Location: Montreal Ottawa Toronto.

What you bring:

• University degree or certificate in communications or more specifically digital and social media or any other related field.

• At least three (3) years experience in communications digital media online marketing or public relations.

• Active and highly skilled on multiple social media platforms and online communication tools such as X Facebook LinkedIn Instagram TikTok and YouTube. Proficiency understanding and a proven ability to create and market content for these channels is required.

• Knowledge of Sprout Social or any online newsletter creators is an asset.

• Excellent leadership skills and the ability to create sustainable relationships.

• Keen interest in and ability to keep pace with evolving digital and social media trends.

• Highly creative and proactive individual who is able to propose innovative ideas.

• A solid understanding of social media newsletter and web analytics.

• Outstanding oral and written communication skills.

• Ability to communicate and work in both official languages (English and French).

• Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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