Marketing Demand Generation Manager
Marketing Demand Generation Manager
Posted on :
24-08-2025
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1 Vacancy
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Job Description
Job Description
Responsibilities:
- Plan and execute data-driven omni-channel Japan-focused ABM campaign strategies (paid search social display email webinars events) to generate interest engagement and revenue from target accounts
- Serve as global CoE for ABM campaign strategy and execution including sales and marketing processes technology platforms and tools and metrics and reporting
- Localize global campaigns to impactfully resonate with the Japan market and with designated individual targeted accounts; assess and help generate additional local-level content as required to attract and penetrate target accounts
- Track performance report results and continuously optimize campaigns to improve bookings contribution
- Align closely with Sales leadership on strategy and execution ensuring fast follow-up on leads and strong funnel velocity
- Represent Japan Marketing in leadership discussionsreport on funnel trends benchmarks ongoing campaign SWOT analysis and recommendations
- Partner cross-functionally to gather feedback share insights and refine campaign strategies
Qualifications/Requirements/Job Experience:
- Proven success driving growth for a multinational B2B company in Japan via ABM strategies
- Native Japanese speaker business-level English speaking and writing skills required.
- 7 years of hands-on experience running integrated online and offline campaigns preferably in a B2B tech environment
- Proven ability to align with Sales build trust and drive joint accountability around lead generation and pipeline growth
- Experience Salesforce CRM leading marketing automation (Marketo Pardot etc.) and ABM (6sense Demandbase etc.) platforms and AI tools
- Strong budget management skills with a focus on ROI-driven investments
- Comfortable under pressure in a results-driven environment; managing multiple deadlines and stakeholder requests and prioritizing daily work around biggest impact to growth and KPI targets
- Be able to travel to Cognex Tokyo office throughout the week and attend / support Japan-based events throughout the year as required
- Bachelors Degree required in business or marketing preferred
Additional Job Description
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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