Marketing Specialist - Asia Pacific
Marketing Specialist - Asia Pacific
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Job Description
Plan produce and oversee execution of marketing and communications activities including the development of client facing collateral internal marketing collateral and presentation support material
o Use creative skills to produce smart engaging and edgy visuals to support internal and external customer needs
o Develop market-leading content based on research and customer insights to drive lead generation and customer acquisition
o Monitor the CWT brand in Asia Pacific and ensure the correct translation of global brand guidelines to Asia Pacific marketing activities
Oversee the organization and coordination of CWTs sponsorship and representation at conferences meetings seminars and other events
o Execute event marketing and event sponsorship plans
o Coordinate on-site arrangements for all sponsored events
o Support client facing teams with the promotion of the CWT brand at client events
o Manage on-site production for events as necessary
o Support and track lead generation at events attendee lists lead capture
o Propose new ideas to improve the event planning and implementation process
o Review and provide post event analysis ensuring measurability and quality
o Effectively brief external agencies and establish partnerships where necessary
o Build relationships between CWT and existing Industry & Non-industry Associations
Deliver the local marketing strategy for CWT Solutions Group CWT Meetings & Events CWT Energy Resources and Marine
o Work with business leader of each line of business in Asia Pacific to develop marketing strategies that are aligned to their business goals
o Work closely with CWT global marketing leaders to ensure alignment to global and local marketing objectives for each line of business
Ability to create excellent collaboration between areas and within the marketing organization
Good communication and presentation skills
Experience in marketing branding and/or creative design roles
Experience with layout image photo editing
Project management experience in a multicultural environment
Excellent time management skills to plan and prioritize multiple activities
Analytical and problem-solving skills and an ability to use data to gain insights and drive decisions.
Computer knowledge: Microsoft Office Adobe Creative Cloud - InDesign Illustrator and Photoshop
Average of 3 years of experience in a corporate environment as part of marketing organization
Bachelors degree in Marketing and/or relevant work experience
Languages
o English fluent
o Mandarin would be a plus
Knowledge skills and abilities (KSAs)
o Leadership
o Passion
o Caring
o Integrity
*LI-MAC
Required Experience:
Unclear Seniority
Employment Type
Full Time
