Sr Product Marketing Manager, Professional Services

AWS Product Marketing is responsible for developing crisp highly differentiated positioning and messaging for AWS and its services. We tell AWSs most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Senior Product Marketing Manager to drive awareness and adoption for our Professional Services portfolio.

As a Senior Product Marketing Manager for Professional Services you will lead the portfolio of expert guidance and packaged solutions to accelerate business transformation for AWS customers. You will analyze the portfolio to identify opportunities for simplification and help customers easily navigate our offerings. You will gather customer insights to influence product roadmap and feature prioritization while defining product marketing strategy and collaborating with product management to deliver exceptional customer experiences. Through deep customer understanding you will develop positioning and messaging that resonates with target audiences. Your role includes creating compelling content to showcase use cases and value propositions while supporting marketing activities that drive engagement and adoption. You will work cross-functionally with product sales marketing and go-to-market teams to execute growth-oriented marketing plans. Success in this role requires demonstrated B2B experience driving portfolio results passion for technology launches and customer obsession. You must be comfortable building from scratch navigating ambiguity and using data to measure success. This visible position interacts with all levels of the company and joins a collaborative product marketing team focused on delivering significant impact for customers.

This role can sit in either Seattle WA USA San Francisco CA USA or Santa Clara CA USA only. Relocation offered for these locations only within the USA only.

Key job responsibilities
Drive understanding of Professional Services portfolio messaging and positioning for AWS.
Conduct customer research to inform marketing deliverables and influence the product roadmap.
Identify the target audience buyer personas and buyer journeys for the portfolio.
Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
Develop audience-specific messaging marketing content and go-to-market materials.(presentations whitepapers infographics customer stories product videos webpages and more).
Develop and execute on innovative product marketing activities that reach target audiences effectively.
Partner with other marketing teams (e.g. campaigns demand generation field and event marketing) to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.
Work effectively across AWS with groups such as product product marketing sales business development enablement and digital marketing to achieve joint business goals.
Define business metrics measurement plan and continuously measure and optimize your product marketing initiatives.


A day in the life
Our product marketing team works on creating compelling positioning messaging and content to support launches and initiatives that drive awareness preference and adoption of people services and technology. We have a bias for action for developing awesome marketing assets (e.g. messaging success stories blogs presentations videos collateral enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced collaborative and highly cross-functional organization.

About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience communicating results to stakeholders
- 6 years of Product Marketing Management experience

- Experience with customer segmentation profiling and targeting
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience presenting metrics and progress to goal to senior leadership
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with Professional Services

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.