Digital Marketing Officer
Digital Marketing Officer
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Salary Not Disclosed
1 Vacancy
Job Description
Want to help make adifference
CIIT seeks to revolutionize Philippine education by putting industry-based student-centered learning affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals a team with a shared desire to innovate in the education space and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.
Instructions for Applying
- Prepare your resume in .doc or .pdf format
- Prepare your letter of application/cover letter
- Click on theApply for this Jobbutton
- Fill up the form with relevant personal details
- Upload your resume/curriculum vitae and cover letter in the corresponding field
- Answer the qualifying questions completely
- Hit theSubmit Applicationbutton
Note: Incomplete requirements will not be processed. Once every task has been completed please wait for approximately 2-3 working days to receive an update on your application.
Qualifications:
- Graduate of a course in Marketing Communications Business Multimedia Arts or related field
- At least 24 years of experience in digital marketing content production or campaign execution
- Proficiency in digital advertising platforms such as Facebook Ads Manager TikTok Ads Google Ads Twitter Ads LinkedIn Ads etc.
- Strong understanding of ad targeting bidding strategies and campaign optimization techniques.
- Proficiency in graphic design tools like Canva Adobe Creative Suite (Photoshop Illustrator Premiere Pro) and other relevant software.
- Knowledge of SEO/SEM and email marketing.
- Knowledge of analytics tools UTM tagging and basic reporting dashboards
- Experience supporting marketing for education enrollment or student-focused programs is a plus
- Ability to adapt quickly to new tools trends and workflow processes
Responsibilities:
- Manage and execute digital marketing activities that support CIITs branding enrollment and content strategies
- Develop and manage paid digital advertising campaigns across platforms such as Meta Google TikTok and other relevant channels
- Create original and compelling content for digital platforms including:
- Social media posts and campaign assets
- Email marketing copy and templates
- Online features and short-form announcements
- Event-related visuals and communications support
- Write effective copy tailored to different audiences and platforms balancing creativity with clarity
- Design simple but polished visuals using Canva or Adobe Express for use across digital campaigns
- Collaborate with Admissions Specialist Courses to ensure timely production and alignment of materials
- Track campaign performance using analytics tools apply UTM tags and assist in basic performance reporting
- Contribute to ideation and execution of digital strategies that support brand visibility lead generation and student engagement
- Conduct regular monitoring of competitors and trends using insights to improve digital executions
- Ensure accuracy and brand alignment in all published content
- Support content updates and campaign-related needs on the CIIT website
- Assist in improving automation campaign workflows and digital processes where needed
- Perform other tasks relevant to digital content and campaign implementation as assigned
Required Experience:
Senior IC
Employment Type
Full-Time
