Duties & Responsibilities
- Develop and implement comprehensive marketing and communication strategies aligned with the companys overall business objectives.
- Provide strategic counsel to the executive management on market trends competitive landscapeand emerging opportunities.
- Oversee the development and consistent implementation of brand guidelines to ensure a strong cohesive brand identity.
- Enhance brand awareness and reputation through innovative campaigns and strategic media placements.
- Plan execute and analyze multi-channel marketing campaigns to drive customer acquisition retention and engagement.
- Utilize data-driven insights to optimize marketing efforts and improve ROI.
- Manage the marketing budget ensuring effective allocation of resources to achieve maximum impact.
- Develop and manage corporate communication strategies including public relations internal communications and crisis communication.
- Oversee digital marketing initiatives including social media content marketing SEO/SEM and email marketing.
- Ensure clear consistent and transparent communication across all levels of the organization.
- Leverage analytics tools to measure and report on the effectiveness of digital marketing activities.
- Facilitate effective communication between the company and its stakeholders to foster trust and collaboration.
- Coordinate corporate social responsibility (CSR) activities to enhance corporate reputation and community impact.
- Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience
- Minimum of a bachelors degree in marketing communications or related field.
- Relevant certification within the Marketing & Corporate communications space.
- Excellent knowledge of brand building and management.
- Experience with digital and offline media marketing techniques technologies and solutions that significantly impact the business (and revenue drive) positively.
- At least 15 years extensive work experience in Marketing & Corporate Communications with at least 5 years in a strategic managerial/leadership position ideally in the Financial Services sector.
Knowledges
- Strategic and innovative thinking; planning and creative problem-solving skills.
- Strong organizational and management skills including proven ability to manage project/process.
- Good understanding of our business and industry.
- An astute communicator.
- Result-oriented and metrics-driven.
Skill/Competencies
- Proven leadership and communication skills (an astute communicator) with the ability to build collaborative partnerships.
- Can deal with ambiguity tight timelines multiple priorities in a fast-paced environment.
- Strong People skills.
Reporting Relationships: Functionally reports to: Dir Corporate Services