Employer Active
Job Alert
You will be updated with latest job alerts via emailJob Alert
You will be updated with latest job alerts via emailTo drive the development integration and optimisation of customer service channel and marketing digital platforms. The role ensures seamless digital journeys across stakeholders leverages emerging technologies for superior experience and efficiency and delivers unified data visibility and automation to empower decision-making.
Key Result Areas
Supporting Actions
1. Build & Manage Customer & Channel Platforms
Lead development and optimization of digital platforms like Zoho (CRM) Velocity (service) BigSpring (L&D) Buddy (channel) and Help Center across user journeys.
2. Ensure End-to-End System Integration
Drive seamless integration of front-end and back-end platforms; enable data lake architecture for unified data capture and reporting across systems.
3. Leverage New Age Technologies
Identify and implement AR/VR/AI-led solutions such as 3D simulators intelligent chatbots and assisted selling tools to enhance experience and productivity.
4. Martech Stack & Analytics Enablement
Set up and maintain marketing automation tools analytics dashboards (Power BI Zoho Analytics) and web funnel performance tracking across campaigns.
5. Ensure Adoption & Experience Quality
Monitor and drive user adoption of digital tools (internal and external) deliver intuitive UX conduct training sessions and collect feedback for continuous iteration.
6. Ensure Data Security & Platform Reliability
Collaborate with IT and vendors to maintain security uptime and scalability of platforms; ensure compliance with data protection protocols.
7. Vendor & Project Management
Oversee digital vendors across projects ensure timely and quality delivery; manage digital project timelines budgets and cross-functional dependencies.
Required Experience:
Unclear Seniority
Full Time