Marketing Manager, Growth Businesses (12-Month Contract)
Marketing Manager, Growth Businesses (12-Month Contract)
Posted on :
24-08-2025
Employer Active
1 Vacancy
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Job Description
Join a Challenger
Being a traditional bank just isnt our thing so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.
How do we get there With a talented team of inquisitive and agile challengers that break through the status quo. So if youre passionate about redefining the future of bankingwhile having funthis could be your next big opportunity.
Our company continues to grow and today we serve more than 670000 people acrossCanadathrough Equitable BankCanadasChallenger Bank and have been around for more than 50 years. Equitable Banks wholly-owned subsidiary Concentra Bank supports credit unions acrossCanadathat serve more than six million members. Together we have over$125 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples customers have named our EQ Bank digital platform () one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.
The Work
Reporting to the Senior Manager Reverse Mortgage Growth the Marketing Manager will be a key contributor to the evolution of Equitable Banks reverse mortgage business. This is an exciting opportunity to work on a growing business with a fast-paced and committed team.
As the Marketing Manager youll assist with the planning and lead the implementation of all marketing campaigns for both the advisor and direct to consumer channels. This will require constant collaboration with a wide variety of stakeholder groups across the organization including sales creative services and media vendors. A passion for executional excellence and a willingness to roll up your sleeves is a must.
The Core Responsibilities!
- Lead the development and manage the end-to-end execution of marketing strategies that drive acquisition and improve lead conversion rates by collaborating with both internal and external marketing resources (i.e. creative services PR social analytics and digital media)
- Ensure flawless execution of marketing and sales tactics by managing workback schedules deliverable timing revisions and feedback with speed and attention to detail
- Manage the on-time delivery of all projects and campaigns with careful oversight of budgets
- Review and analyze data related to marketing campaigns to generate insights that improve campaign performance and maximize return on spend
- Present data in various formats including excel reports and presentations to help shape marketing and growth strategies
- Support future product launches by performing market intelligence research
- Execute competitive research and landscape analysis; staying abreast with competitive offerings products promotional offers tactics and activities to help gain a competitive advantage
- Provide support to the Sales and Credit functions by developing presentations and additional ad hoc materials
- Develop marketing collateral to assist Sales in improving customer experience and conversion throughout the sales funnel including brochures web copy and design social ads
- Write detailed and effective creative briefs helping to ensure high quality creative output from both internal and external partners
- Coordinate with external publishers and partners on various media buys
- Manage email deployment in collaboration with the creative services and email team ensuring flawless execution
- Contribute to a culture of experimentation and learning
Lets Talk About You!
- Degree in Marketing Business Administration or another relevant field
- 5 years experience in a marketing focused role (financial services experience a plus!)
- Advanced MS Office skills with a particular focus on creative top-notch PowerPoint presentations
- Proven ability to thrive in a self-driven fast-paced environment with multiple stakeholders changing priorities and minimal direction
- Experience in leveraging AI tools to monitor industry social media and competitor websites generating content ideas and enhancing work flows
- Exceptional writing skills and strong editing and proofreading abilities
- Experience managing external partners including marketing agencies creative teams and media vendors
- The ability to shift priorities quickly manage tight timelines and be relentless in your desire to get the job done
- Strong interpersonal skills the ability to liaise between a variety of stakeholders and the capacity to work across various levels and departments in the organization.
- Excellent oral and written communication skills
What we offer For full-time permanent roles
Competitive discretionary bonus
Market leading RRSP match program
Medical dental vision life and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Annual professional development allowance and a comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from Equitable Banks additional office space located at 2200-25 Ontario Street Toronto ON.
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.
We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We cant wait to get to know you!
Required Experience:
Manager
Employment Type
Contract
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