Senior Executive eCommerce Livestream

Job Summary

The Ecommerce Livestream Senior Executive must be dynamic and results-driven lead to the execution of our livestream commerce initiatives. This role is responsible for end-to-end livestream production planning content strategy pitching and on-air execution across digital platforms.

Job Responsibilities

Commercial Collaboration

• Collaborate with commercial team to pitch livestream services to potential and existing clients
• Present livestream capabilities value proposition and past success cases

Livestreaming

• Responsible for developing innovative and engaging livestream concepts that align with brand objectives and campaign goals.
• Oversee the setup and optimization of audience interaction tools to enhance real-time viewer engagement and drive participation during livestreams.
• Manage the end-to-end scheduling and planning of livestream sessions ensuring timely coordination with all stakeholders
• Coordinate and ensure all livestream equipment platforms and systems are tested and functioning optimally before and during broadcasts
• Conduct and manage livestream rehearsals making real-time adjustments to improve delivery transitions and flow.
• Work closely with related stakeholders to ensure the layouts and visuals are consistently applied across livestream content.
• Plan and execute post-livestream content distribution strategies across digital platforms to maximize reach and engagement.
• Draft edit and finalize livestream scripts talking points and product highlights to support smooth and confident delivery by hosts.
• Identify engage and manage KOLs and KOCs ensuring alignment with brand messaging and driving effective collaboration throughout all social commerce activities
• Oversee the full execution of livestream events ensuring seamless coordination of all logistics resources and personnel involved.
• Identify and resolve any technical or operational issues that arise before or during livestream to minimize disruptions and ensure broadcast quality.
• Provide clear instructions and support to stakeholders to ensure everyone is aligned their roles during livestream.
• Monitor livestream quality in real-time and post-event to ensure content audio-visual elements and delivery meet brand and production standards.
• Actively drive and manage customer engagement during livestreams to boost interaction retention and conversion.
• Oversee the editing process of livestream content to ensure alignment with brand guidelines objectives and platform requirement.
• Analyze livestream performance metrics and audience behavior to identify opportunities for improvement and implement strategies to enhance future sessions.
• Review and provide input on all promotional materials and campaigns related to livestream events to ensure consistency and effectiveness in driving traffic and engagement.
• Lead post-mortem reviews after each livestream to evaluate outcomes gather team feedback and identify actionable insights for continuous improvement

Others

• Collaborate with internal teams and propose creative ideas for video content creation tailored for platforms such as Shopee Lazada and TikTok with a strong focus on producing engaging livestream and short-form videos that drive brand visibility and sales conversion.
• Support and coordinate affiliate marketing activities tied to livestream & social commerce including tracking performance managing links and collaborating with affiliate partners to drive sales
• Additional tasks and responsibilities as assigned by the manager to support department objectives

Job Requirements

• Diploma or Bachelor Degree in communications and related field
• Minimum of 2-4 years of relevant working experience (Livestreaming)
• Experience with 1-2 years in social commerce is an added advantage
• Proficient in Microsoft Excel Words and Power Point
• Sales-Driven Mindset
• Experience with Livestream software
• Experience in managing end-to-end livestream setup and execution on platforms such as Shopee Lazada and TikTok
• Experience with Social Commerce is an added advantage
• Experience with Broadcasting or Digital Media is an added advantage
• Familiarity with video editing software such as CapCut Canva etc is an added advantage