Executive Director, Marketing and Communications
Executive Director, Marketing and Communications
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$ 104866 - 141572
1 Vacancy
Job Description
Description
- Milwaukee Area Technical College (MATC) is Wisconsins largest and most diverse technical college offering 170 high-quality programs that connect students to a career in as little as one to two years. The college also offers a less expensive path to a four-year degree. MATC is transforming lives industry and our community by preparing students today for the careers of tomorrow. Together we are meeting the needs of the community we share and are focused on students with the greatest needs. We are seeking passionate individuals to join our team who shares the same passion in serving this purpose. Learn more about MATC at.
The Executive Director Communications and Marketing provides strategic leadership for all College-wide marketing communications and public relations initiatives. This role is responsible for enhancing the Colleges image and market position increasing enrollment and ensuring effective internal and external communications through integrated marketing digital platforms media relations and special events. The Executive Director advises senior leadership and collaborates across the College and with external partners to achieve institutional goals. Characteristic Duties and Responsibilities
- Strategic Marketing & Communications Leadership: Develops implements and evaluates a comprehensive annual marketing plan and budget aligned with the Colleges mission and strategic plan overseeing all internal and external communication strategies across diverse platforms (e.g. email web social print broadcast).
- Brand Management & Public Relations: Directs the Colleges brand image public relations and media relations efforts acting as the primary Public Information Officer. This includes managing crisis communications and proactively communicating the Colleges value to the community. Ensures regular contact with target media and timely appropriate responses to media requests and manages crisis communications plans in partnership with College leadership.
- Digital & Social Media Strategy: Leads and manages the Colleges digital and social media presence ensuring alignment with strategic objectives and effective engagement with target audiences. Leads the Colleges promotional advertising campaigns including directing consultants and advertising agency representatives to implement promotional student recruitment and image enhancement activities through television outdoor radio digital mobile social print and other media.
- Special Events: Manages the Colleges special event planning team to ensure that strategic objectives are achieved and that details are managed in a professional creative timely and cost effective manner.
- Enrollment Growth & Student Success: Partners with academic and student services leadership to develop and execute marketing and communication strategies aimed at improving enrollment effectiveness and supporting student success.
- Leadership and Team Development: Develops and manages high performing teams with highly skilled and motivated staff focused on the delivery of quality and value-added services and allocates cross-functional responsibilities and work processes. Responsibilities include hiring coaching/mentoring performance management and progressive discipline as needed for departments supervised.
- Budget Management: Prepares implements and manages departmental budgets to meet financial objectives for the department division and institution
- Market Trend Analysis: Keeps current and evaluates trends in higher education demographic shifts and communication channels used by MATCs target market to inform development and execution of the marketing plan. Develops and maintains a thorough knowledge of organizational priorities decision-making and program and services offered.
- Policy & Brand Standards: Initiates and implements all departmental policies procedures and guidelines for marketing and communications including managing MATCs brand image through design standards and logo usage
- Stakeholder Engagement: Establishes and maintains effective working relationships with internal and external stakeholders including the Wisconsin Technical College Systems marketing consortium business government education and community groups; Participates in campus-wide committees and initiatives; attends personnel meetings including grievances disciplinary actions etc.; serves on advisory and related committees as required.
- Crisis & Issues Management: Leads crisis and issues management planning including rapid response messaging and provides strategic counsel on reputation management to senior leadership
- Cross Functional Relationships and Collaborative Teamwork: Establishes maintains and enhances positive work relationships with staff faculty administrators outside agencies parents and students. Works collaboratively with team members and others to achieve College objectives and provide a high level of service to students and employees by developing and sustaining effective working relationships and partnerships. Maintains high standards of professionalism within a matrix environment.
- Continuous Learning & Professional Development: Maintains current knowledge of best practices and standards in higher education with an emphasis on community Colleges. Actively organizes and/or participates in applicable workgroups trainings workshops seminars committees and professional associations or conferences to promote continuous learning.
- Professionalism & Ethical Conduct: Demonstrates and upholds the Colleges mission vision values and ethical standards through professional conduct on campus and in the community ensuring integrity honesty and truthfulness in all personal and community interactions and communications
- Other Duties: Perform other related duties within the scope of the position as required for the efficient operation of the division and to support institutional objectives.
Qualifications
Compliance with all state federal and accreditation standards/requirement as well as all MATC policies and procedures.
Required Education & Experience: Masters degree in Marketing Mass Communications Public Relations Journalism or related field from an accredited college or university. Seven (7) years of professional communication marketing journalism or related experience; at least (2) years of supervisory management.
Preferred Education & Experience: Greater than seven (7) years of professional communication marketing journalism or related experience; at least (2) years of supervisory management.
Knowledge Skills & Abilities:- Thorough knowledge of public relations journalism and integrated marketing techniques including effective use of
- social media.
- Ability to target communications to specific market segments and work with outside agencies on marketing
- campaigns
- Exceptional verbal and written communication skills.
- Ability to establish and maintain effective internal and external relationships for strategic marketing activities.
- Effective leadership skills with the ability to motivate influence and solve problems creatively
- Strong project management organizational skills and ability to manage multiple projects under pressure.
- Ability to measure marketing results and adapt future promotions
- Proficiency in utilizing databases student information systems and Microsoft Office Suite (Excel Word).
- Ability to work effectively with individuals from diverse educational and socio-economic backgrounds.
Core Competencies:- Business insight
- Decision quality
- Resourcefulness
- Plans and aligns
- Drives results
- Manages conflict
- Develops talent
- Builds effective teams
- Demonstrates self-awareness
- Instills trust
- Customer focus
- Action oriented
- Values differences
- Self-development
- Compassion
Supplemental Information
Start Date: This position supports the Department of Public Relations College Advancement Division and is available to immediately.
Hours:40hours weekly in-person primarily based out of the Downtown Campus. Work is conducted Monday - Friday. Employees will conduct all work hours in the State of Wisconsin performing work outside the state is strictly prohibited.
Application Materials:
Resume
Unofficial Transcripts
Cover letter
Complete Application.A complete application entails providing thorough details including personal information educational background and comprehensive work experience. This should include specific job positions held duties performed dates of employment and any relevant licenses or certifications.
Salary:Salary is determined by years of experience credit and internal salary equity. Salary determination will be only based on years of credited experience that is listed on thejob application please include complete work history.
Interviews:Selected qualified candidates will be invited to virtually interview for this position on a date to be determined.
EEOC: Milwaukee Area Technical College will not discriminate against any employee applicant for employment student or applicant for admission on the basis of race color national origin ancestry sex sexual orientation creed religion political affiliation marital status parental status pregnancy disability age membership in any reserve component of the armed forces union affiliation arrest and conviction record or any other protected category under applicable local state or federal law. Milwaukee Area Technical College is an Equal Opportunity/Access Educator/Employer. Reasonable accommodations will be provided for qualified individuals with disabilities. If you have a disability and need special accommodation for the application process please contact our office at (Wisconsin Relay System: 711) or email.
Required Experience:
Director
Employment Type
Full-Time
