Multi-Platform Producer - Wggb
Multi-Platform Producer - Wggb
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About WGGB:
2024 Massachusetts Broadcasters Association Station of the Year Merit Award Winner Western Mass News is a licensed television station in Springfield Massachusetts and serves the Pioneer Valley. The networks of Western Mass News include ABC 40 Fox 6 and CBS 3. Our three major networks and digital platform speak daily to over half of Western Mass and the area businesses. We have Western Masss most live programming including all the major live sporting events.
Job Summary/Description:
Are you a forward-thinking content leader ready to bridge the gap between traditional broadcast and the future of digital media Were looking for a Multi-Platform Producer to lead the charge in integrating sales initiatives with news content develop and execute our CTV (Connected TV) strategy and produce compelling live content across digital and broadcast platforms.
This isnt just another producing role. Its a unique opportunity to sit at the intersection of news and innovation guiding our stations content strategy across multiple platforms ensuring our brand remains essential to the communities we serve.
Duties/Responsibilities include but are not limited to:
Serve as the primary liaison between the News and Sales departments to identify develop and execute integrated content opportunities.
Take the lead on CTV strategy and execution helping us grow and define our presence on emerging digital platforms.
Coordinate and deliver live content for our digital (and when needed) linear platforms including breaking news live events and special projects.
Collaborate with news producers reporters anchors and digital staff to create platform-specific content that resonates with viewers.
Innovate workflows in a digital-first newsroom environment ensuring seamless transitions between platforms.
Track and analyze content performance across digital platforms and use data to refine strategy and delivery.
Maintain editorial standards while working with branded and sponsored content.
Qualifications/Requirements:
2 years experience in broadcast or digital producing content strategy or news integration.
Strong editorial judgment and a passion for delivering impactful community-focused content.
Comfortable writing for digital social and TV with a knack for crafting engaging stories across all platforms.
Proven experience coordinating live content in high-pressure fast-paced environments.
Familiarity with CTV platforms streaming and OTT content production is a plus.
Strong communication skills and the ability to collaborate across departments.
Self-starter whos always looking for new ways to connect with audiences and drive results.
- Clean driving record
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click onapply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
WGGB-TV/Gray Media is a drug-free company
AdditionalInfo:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Employment Type
Full-Time
