Lead, User Growth
Lead, User Growth
Posted on :
23-08-2025
Employer Active
1 Vacancy
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Job Description
Were seeking a dynamic and data-driven Head of User Growth to lead strategic initiatives aimed at growing PalmPays active user base. This role will focus on growth loops referral programs agent productivity activation and reactivation funnels and new user campaigns. Youll work cross-functionally with product marketing BD data and engineering.
Key Responsibilities:
Key Responsibilities:
- Own and drive the user growth roadmap across wallet and wealth verticals.
- Develop and execute data-backed strategies to acquire activate and retain users.
- Identify high-impact growth loops (e.g. referrals rewards agents influencers).
- Optimize new user funnels including onboarding KYC completion and first transaction.
- Design experiments to test new user incentives campaigns and messaging.
- Collaborate with brand/marketing to craft compelling user propositions and in-app content.
- Monitor key KPIs: DAU/WAU/MAU CAC retention user LTV and virality metrics.
- Work with the data team to segment user types and personalize growth efforts.
- Support expansion into new user segments and regions (e.g. students agents women gig workers).
- 5 years experience in growth product or performance marketingpreferably in fintech or e-commerce.
- Strong analytical skills; mastery of growth metrics and experimentation frameworks.
- Proven success leading user growth at scale (ideally 1M MAU products).
- Ability to thrive in a fast-paced execution-first environment.
- Bonus: SQL skills or familiarity with tools like Mixpanel Amplitude or Firebase.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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