Marketing Measurement & Insights Lead
Marketing Measurement & Insights Lead
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Job Description
About the role
Reporting to the Head of Marketing Insights you will play a key support role in helping drive data-informed decision-making across marketing including Media & CRM. This role is responsible for campaign performance analysis experimentation analysis and customer marketing insights.
You will support the team by tracking marketing and CRM experiments and ensuring insights are actioned effectively. This is an exciting opportunity for an analytically minded individual looking to develop their skills in marketing data reporting and measurement.
You will also:
- Track and report on key marketing and CRM campaigns providing insights on performance and effectiveness.
- Perform a senior role and take the lead analytics projects.
- Guide and mentor junior team members.
- Support post-campaign analysis to identify trends and opportunities for improvement.
- Maintain and update core marketing reports and dashboards ensuring accuracy and relevance.
- Support marketing experiments including A/B testing to measure impact and effectiveness.
- Provide insights from test results to optimise future marketing strategies.
- Pull and validate customer lists for targeted marketing campaigns ensuring accuracy and compliance with data regulations.
- Support segmentation and targeting efforts to improve campaign effectiveness.
- Ensure data hygiene and accuracy in reports and customer targeting.
About You
- Deep experience withSQLand love diving into data to find the story beneath the surface.
- StrongExcelskills and experience withBI toolslike Tableau Power BI or Looker.
- Youre adata storyteller and able to translate complex analysis into clear compelling insights for any audience.
- Ability to work collaboratively in a team as well as autonomously.
- Strong stakeholder management skills and a passion for solving real-world problems.
- You thrive in fast-paced agile environments and are always looking for ways to improve learn and grow.
- Understanding of marketing metrics and campaign performance tracking.
- Exposure to A/B testing and experimentation methodologies is highly regarded.
Whats the Green Tick Feeling
Well its different for everyone yet unites us all. Its the feeling you get when you succeed no matter what success looks like to you. It could be developing your career it could be working on an industry leading project or it could be making it to school pick up in time. Its all the little and big things that make you feel like youre thriving when working at Sportsbet.
Were an inclusive employer who welcomes you for who you are as you are so if you require adjustments to the recruitment process please let us know in your application. We also know flex means different things to different people so let us know how we can support you to be your best.
We review applications quickly so apply soon!
Ready for your Green Tick Feeling Apply now.
Employment Type
Full-Time
