Assistant Brand Manager
Assistant Brand Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Chantecaille. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy revenue growth management strategy research and insights future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
Key Accountabilities
Marketing Strategy
Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape
Consumer Understanding
Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager
Media & Communication Plan
Execute plan of A&P spend for products ATL communication working together with Media Manager to ensure timeliness
Marketing Launch Plans
Develop consumer marketing launch plans for all new product innovations product re-launches or category thematic P1 campaigns as assigned by line manager in a timely and accurate manner
Lead point of contact for cross functional team on providing information planning task segregation for the campaigns
Key point of contact to manage external agencies/ business partners to meet the campaign deliverables
Market Research
Execute and value add to research projects planned in support of line manager
Brand Image & Brand standard
Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally
Finance & Budgeting
Financial savvy able to comprehend P&L and seek opportunities to continuously improvement cost efficiency
Accountable for product segment A&P spending product price margin analysis product launch demand forecast planning annual budget planning process and budget reviews
Team management
Self-initiative to own career development plan.
Courage & actively give and seek for feedback from line manager and colleagues
Others
Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image usage market share
Demonstrate the highly effective communication within the cross-function (with SCM CD team Retail team Regulatory Supply Chain Regional Marketing Finance) to ensure the highest business result achieved
Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner
To perform any ad-hoc duties assigned from time to time
Your Profile
Key Requirements
Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
At least 2 - 4 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus)
High fluency and comprehension (Oral & Written) in English Plus point: Malay and Chinese languages
Microsoft Excel & Power point Savvy
Strong leadership self-initiator and high level of self-accountability
Effective planning time management presentation negotiation communication and project management
Persuasive & effective communication cross functions
High problem-solving skill
Entrepreneurship and ownership
High sense or emergency
Analytical mindset
Positively motivated Can-do attitude)
Multitasker
Thrives under pressure
High awareness and passion for todays trends and news
Location : Level 12 Tower 1 PJ33 3 Jalan Professor Khoo Kay Kim SeksyenPetaling Jaya Selangor
Required Experience:
Manager
Employment Type
Full-Time
