Performance Marketing Traffic Agent

RESPONSIBILITIES

• Planning execution tracking and improving of digital paid campaigns following the instructions of the regional performance marketing led.
• Segmentation and Audiences creation.
• Monitoring campaign performance regularly and proposing optimization actions to manager and stakeholders.
• Creating text ads in English based on the correct information that is available on the topic or proposing English-language versions of ads for translation into other Americas languages
• Creation of buyer personas and definition of audiences.
• Customer journey definition (TOFU MOFU BOFU).
• Contributing to budget allocation and ensuring efficient budget management across paid advertising campaigns under your control
• Participating actively in planning meetings depending on project needs and stakeholder requests
• Liasing with AMERICAS Content / SEO / Web team / Product Owners / Lines of Business representatives / Field Marketing Managers etc. to align on shared objectives and tactics and ensure no overlapping of efforts.
• Creating text ads display and video ads with the graphic design team support in English based on the correct information that is available on the topic or proposing English-language versions of ads for translation into other Americas languages.
• Reporting and dashboard creation.
• KPIs management to track and improve the results.
• Being prepared to tackle new paid advertising platforms as per project requirements.
• UTM Codes creation.
• Marketing automation support.
• eCommerce paid media promotion.
• Global marketing programs alignment and support.
• Works closely with the central marketing teams to ensure alignment on demand program key messages and goals.
• Collaborates with the field and central marketing teams to ensure cohesive creation execution and testing/optimization to increase engagement.
• Supports the documentation and communication/distribution of best practices for demand marketing program implementation across the organization including recommendations for improvements.
• Acts as a key player and advocate for testing and optimization promoting data-driven risk-taking by demand marketers.
• Demonstrating and cultivating an interest in trends and best practices in Paid Media as well as in digital continuity solutions and digital marketing
• Developing and maintaining productive work relationships with internal stakeholders and colleagues in other departments

QUALIFICATIONS

Minimum Job Qualifications:

• 3-5 years of experience
• Paid media/digital marketing experience.
• Strong understanding of digital marketing principles.
• Familiarity with Google Ads Meta Ads and LinkedIn Campaign Manager.
• Marketing experience in a business-to-business environment.
• Analytics: Reporting and Dashboards experience (GA4 Data Studio).
• Excel basic/intermediate skills.
• Knowledge of Inbound/outbound marketing methodologies.
• Intermediate verbal and written English language communications skills able to present thoughts and ideas clearly and concisely to internal stakeholders.
• Working knowledge of tools in digital experience and demand marketing along with established tools such as Google Analytics Tag Manager social media platforms social ads Google Ads Programmatic ads.
• Knowledge of Inbound marketing methodologies.

Preferred Qualifications:

• Experience of ABM (account-based marketing) preferred.
• Paid media platforms experience (Google Ads LinkedIn for Business Meta for Business).
• SEO web and keyword research improving platforms (SEMRush Similar web Alexa etc.).
• Performance oriented (KPI management).
• Budget Management.
• Graphic Design Skills.
• Creativity.
• External providers/agencies management

EDUCATION AND CERTIFICATIONS

• Marketing/Advertising/Comunnication Degree
• Desired Digital Marketing/Digital Advertising specialization/certifications
• Google Ads certifications (At least Search Display and Video)
• LinkedIn for Business Certification.
• Meta Advertising platforms certifications.
• Google Analytics basic certification (GA4).

TRAVEL TIME REQUIRED

• 10%

At Vertiv we offer the stability of a global leader in a growing industry andthe opportunity of a startup. We design manufacture and service the mission-critical infrastructure technologies for vital applications in data centers communication networks and commercial and industrial environments. With $5.0 billion in revenue a strong customer base and global reach in nearly 70 countries our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

The successful candidate will embrace Vertivs Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS:Safety. Integrity. . Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring terms of employment mobility training compensation and occupational health without discrimination as to age race color religion creed sex pregnancy status (including childbirth breastfeeding or related medical conditions) marital status sexual orientation gender identity / expression (including transgender status or sexual stereotypes) genetic information citizenship status national origin protected veteran status political affiliation or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position you can request help by sending an email to

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E F-1 H-1 H-2 L B J O or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.

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