OAM Manager, Reporting and Insights

Position Purpose:

Home Depots Orange Apron Media (OAM) is seeking aManager of Reporting & Insightsto lead measurement strategy and execution for a category of Supplier/Advertisers within our retail media network.

In this role you will guide a team of Senior Analysts to uncover performance insights and drive media effectiveness. Your team will evaluate marketing impact using tools such asMTA ROAS media delivery analytics and advanced reporting as well asbrand lift A/B testing and incrementality studiesto deliver clear actionable learnings to internal and external stakeholders.

You will be a key driver ofReturn on Marketing Objective (ROMO)storytellingtranslating complex data into compelling narratives that influence advertiser growth and shape future investment strategies.

The ideal candidate is a strong people leader who is passionate about both marketing measurement and team development. You should bring anownership mindset a collaborative spirit and strong communication skills to support cross-functional partners and foster excellence across people processes and products.

Key Responsibilities:

• 30% Project Identification Scoping & management: Partner w/marketing & merchandising leadership to identify business needs for customer analytics. Provide thought partnership in strategic merchandising & marketing decisions. Ensure accurate & timely completion of various projects by effectively utilizing offshore & onsite resources.
• 20% Establish best practices and identify opportunities to improve efficiency. Develop best in class methodologies to extract actionable insights from new data streams like mobile app social and clickstream data.
• 10% Mentor new team members and provide Subject Matter Expertise in Statistical analytic techniques.
• 10% Develop Predictive models to identify marketing opportunities.
• 20% Customer Analytics: Provide analytical and customer-centric decision support to Marketing & Merchandising teams. Leverage customer database and other information systems to identify integrate and analyze data.
• 10% Dashboard Development and Reporting: Establish and report on metrics of assigned projects or categories to gauge business impact and opportunities for improvement.

Direct Manager/Direct Reports:

• Position reports to Sr Manager Strategy and Analytics
• Various direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Expertise in Marketing Measurement:Deep understanding of marketing analytics across digital media and retail with direct experience applying methods like Marketing Mix Modeling (MMM) Multi-Touch Attribution (MTA) and brand lift.
• Analytical & Technical Skills:Intermediate proficiency in SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling insight-driven narratives.
• Test-and-Learn Mindset:Proven success in building and scaling test-and-learn functions to enhance media performance and inform optimization strategies.
• Strategic Problem Solving:Skilled at breaking down complex ambiguous business challengesspanning process technology and customer experienceinto clear actionable improvement plans.
• People Leadership:Track record of leading developing and scaling high-performing teams in fast-growing environments with a focus on accountability coaching and mentorship.
• Influence & Communication:Exceptional communicator with the ability to translate technical insights for non-technical audiences and influence stakeholders at all levels.
• Change Management & Collaboration:Experienced in navigating organizational change fostering cross-functional alignment and building strong partnerships across teams.
• Market Awareness:Ability to conduct competitive research and apply insights to inform strategy and innovation.

Minimum Education:

• The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Strategic & Analytical Thinking:Ability to synthesize complex data uncover actionable insights and shape measurement strategy that aligns with business goals. Combines hands-on analytical skills (e.g. ROAS lift incrementality) with a strategic lens to drive advertiser impact.

• People Leadership & Talent Development: Demonstrated strength in managing and mentoring high-performing teams. Balances accountability with supportmotivating analysts growing capabilities and fostering a strong team culture rooted in curiosity ownership and continuous learning.

• Influence & Cross-Functional Collaboration:Highly effective communicator who can build relationships across sales product category and analytics teams. Skilled in distilling complex concepts into clear compelling narratives to drive alignment and decision-making.