Product Manager / Growth
Product Manager / Growth
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Job Description
Job Description - Product Manager / Growth
About STARZPLAY
STARZPLAY is a subscription video-on-demand service headquartered in the UAE and available in 19 countries in the MENA region. Our service streams thousands of blockbuster Hollywood movies TV shows documentaries kids entertainment dedicated Arabic content sports and live linear channels to subscribers in the region. Because were based in the Middle East we know exactly what our audience wants to watch what device they want to watch it on what language they want to watch it in and how they prefer to pay for it. This is what makes us the fastest-growing SVOD service in the region.
About the Role
We are hiring a Product Manager / Growth to lead initiatives that drive user and revenue growth across STARZ ON. This role covers core journeys across:
- Acquisition & onboarding
- In-app subscriptions & direct payments
- Retention & lifecycle engagement
- Analytics & MarTech instrumentation
Youll collaborate with engineers designers marketers data analysts and CRM teams across Lahore and Dubai to continuously improve activation conversion and retention.
What Youll Work On
Acquisition Onboarding & Monetization
Own and optimize the end-to-end journey from signup to paid conversion across web mobile and TV.
This includes:
- Signup flows onboarding UX and geo-targeted paywall strategies
- Subscription integrations via Google Play Apple Adyen PayPal and PayFort
- Platform-specific trials discounts winback offers and error handling across payment flows
Retention & Lifecycle
Support lifecycle features and CRM triggers that drive re-engagement retention and reactivation from resume watching to churn prevention flows.
Analytics & Experimentation
Define and validate product events partner with data on funnel performance and run A/B tests to optimize growth initiatives.
Execution & Delivery
Translate product goals into specs and stories manage delivery through JIRA/Confluence and lead QA UAT and documentation end-to-end.
MarTech & Integrations
Ensure accurate tracking attribution and lifecycle integration by managing tools like GA4 AppsFlyer and Firebase.
Tech Stack & Tools
Youll be working with:
- Atlassian Suite: JIRA Confluence Product Discovery
- Analytics: Google Analytics (GA4) Amplitude Tableau
- Communication & Collaboration: Slack or Microsoft Teams
- Design & Mapping: Figma Miro (with UX/Design team)
- CRM/CLM: CleverTap and Salesforce
What You Bring
- 24 years of B2C product management experience in OTT mobile e-commerce or fintech
- Direct experience managing:
- In-app subscriptions (Google/Apple)
- Card-based payments via Adyen/PayPal/PayFort
- Funnel optimization and growth experiments
- Solid understanding of analytics attribution and CRM tooling
- Strong written and verbal communication skills in English and Urdu (Arabic is a bonus)
- Proactive detail-oriented and able to lead cross-functional collaboration
Bonus Points
- Experience working on SVOD or AVOD platforms
- Familiarity with experimentation frameworks and feature flagging
- Passion for content user behavior and regional media consumption trends
Why Join STARZPLAY
At STARZPLAY youll be part of a tech-driven company scaling the future of entertainment in MENA. Heres whats in it for you:
- Direct ownership over product journeys used by millions
- Collaboration with a highly skilled cross-country product team
- Exposure to growth strategy monetization logic and experimentation at scale
- A high-impact role in a fast-moving environment
Required Experience:
Senior IC
Employment Type
Full-Time
