Senior Manager, Channel / Vertical Marketing - Light Commercial Solutions
Senior Manager, Channel / Vertical Marketing - Light Commercial Solutions
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Job Description
Carrier Global Corporation global leader in intelligent climate and energy solutions is committed to creating solutions that matter for people and our planet for generations to come. From the beginning weve led in inventing new technologies and entirely new industries. Today we continue to lead because we have a world-class diverse workforce that puts the customer at the center of everything we do. For more information visit follow Carrier on social media at @Carrier.
TheLight Commercial Sr. Channel Manageris responsible for leading the development and execution of channel marketing strategies to drive volume profit and market share within the Light Commercial segment. This role plays a critical part in shaping Carriers go-to-market strategy and strengthening relationships with key distribution partners.
About this role:
The Sr. Channel Manager Light Commercial Solutions is responsible for leading the strategy for commercialization of Light Commercial HVAC solutions to a multi- faceted customer base. This role will work closely with the Carrier Bryant ICP and replacement component channel managers to provide best in class customer experiences and support to our channel partners.
Success will require the ability to think strategically develop new go to market strategies work with 3rd party vendors and a mindset that is continuously learning seeking feedback and channel input as well as a willingness to explore and test new strategies for growth.
This highly visible role will also require strong communication skills and the ability to tailor the message as appropriate for the target audience.
The successful candidate will have an innovative customer first mindset and be forward thinking striving to meet the future needs of our customers. The candidate must have balanced knowledge between marketing business and go-to-market strategy as well as be able to quickly learn and understand the technical aspects HVAC products to better be able to market them to our customer base. Foundational skills for this role include understanding of the HVAC Market experience in developing go-to-market strategies the ability to work cross collaboratively across the organization the ability to work independently with minimal oversight and general business management skills.
Key Responsibilities:
Channel Strategy & Execution
- Develop recommend and implement channel marketing strategies and plans to grow the Lt. Commercial Business.
- Drive sales growth and enhance competitive positioning through targeted initiatives.
- Work collaboratively with Residential Channel Managers ensuring a unified voice and approach with shared customers.
- Develop a tailored strategy to reach differentiated verticals
- Work closely with the Commercial Marketing team to develop channel strategies and initiatives to support strategic accounts.
- Develop strategic approach to getting voice of customer from distributors contractors and vertical segments served.
Events
- Lead Light Commercials participation in major industry and large customer events with a strategic focus ensuring proper messaging and product placement.
- Work collaboratively with the residential and commercial marketing teams to provide support to them while helping ensure representation of the Light Commercial business in events they are leading.
Partner Engagement
- Maintain strong coordination with distributor advisory committees.
- Act as the voice of the customer to internal teams ensuring partner needs are met.
Performance Management
- Establish and track performance metrics to evaluate channel effectiveness.
- Identify opportunities for improvement and implement corrective actions.
Cross-Functional Collaboration
- Work closely with sales product and marketing teams to align strategies.
- Support the launch of new products and services through the channel.
Required Qualifications:
- Bachelors degree
- 10 years of experience in one of the following: Marketing Business Development or Product Management
- Ability to travel up to 30%
Preferred Qualifications:
- Masters Degree in Business
- Passion for servicing customers. Ability to listen to customer needs and quickly act to solve their problems provide quality solutions and go above and beyond to exceed their expectations.
- Strong analytical skills with demonstrated ability to pull data from multiple sources and synthesis in both graphic and verbal format so that it is easily understood by the target audience.
- Ability to communicate effectively in written and verbal format across a wide audience.
- Demonstrates for The Carrier Way: Passion for customers Play to Win Choose Speed Achieve Results Dare to Disrupt Build Best Teams.
- Ability to work in a self-directed manner to identify needs of the organization and/or customer articulate necessary proposals and see projects through to completion.
- Clear understanding of basic marketing principles
- Advanced level skills with Microsoft Office (Excel Word PowerPoint)
- Strong communication and presentation skills
#LI-Hybrid
RSRCAR
Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans Readjustment Assistance Act.
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Required Experience:
Senior Manager
Employment Type
Full-Time
