Marketing Manager I or II (IVP)

Work Location:

Schedule:

Status: Full-time
Location: Lisle IL (in-person preferred potential hybrid/remote work agreement by arrangement IVP cannot currently employ remotely in California Missouri or outside the United States)
Salary: $ annually depending upon level


MAJOR RESPONSIBILITIES

Personal:

• Be a maturing disciple of Jesus Christ: growing in love for God Gods Word Gods people of every ethnicity and culture and Gods purposes in the world.

Provide marketing strategies for titles by:

• Stewarding and optimizing Targeted paid digital and social media advertising efforts across Google Ads YouTube Instagram Facebook and LinkedIn for IVPs Trade and Academic imprints
• Tracking analyzing and executing paid digital and social media advertising efforts to evaluate overall effectiveness of plans
• Crafting data-driven strategically sound fully integrated marketing plans for 30-35 titles per years across both Trade and Academic imprints.
• Developing strong consumer insights that drive innovative marketing connections and allow for creative engagement of advertising messages across multiple channels during the pre-order and launch campaign periods in particular
• Monitoring ongoing sales data to adjust plans as needed to ensure frontlist titles backlist well
• Leading cross-functional team strategy discussions to build marketing plans that are collaborative and leverage the full suite of IVP resources for titles
• Engaging all relevant stakeholders in planning discussions: editors sales publicity agents authors digital sales lead generation and design teams
• Establishing collaborative relationships with authors resourcing them well to activate their networks and affinity groups to elevate the overall awareness of titles and further drive sales
• Securing strong partnerships with outside advertising vendors to maintain a comprehensive database of opportunities and build customized targeted plans for titles
• Managing budgets and track analytics to ensure maximum efficiency and effectiveness of all marketing efforts
• Writing creative briefs customize marketing book description copy and draft headlines for each title
• Maintaining awareness of event marketing opportunities pitching authors as speakers and planning for and attending key conferences throughout the year. Examples include but are not limited to Christian Community Development Association Jude 3 The Apprentice Gathering and The Gospel Coalition.
• Expanding upon marketing opportunities that especially support authors of color and those individuals groups and organizations that seek to minister to them well and amplify their voices thoughtfully and with authenticity

Maintain Professional Growth and Development by:

• Staying connected with industry trends and innovations in the above areas including but not limited to book publishing e-mail marketing customer engagement and strategy for reaching new markets
• Attending training events and conferences to remain current in the above areas
• Participating in industry-wide events that help increase cultural competency within Christian publishing

Any other duties as required

QUALIFICATIONS

• Affirmation of InterVarsitys Statement of Faith
• Effective oral and written communication skills
• Spanish fluency preferred but not required

• Credentialed with at least 2 years of experience executing and managing paid social media advertising campaigns
• Four to six years of digital marketing manager or agency experience depending upon level
• Ability to achieve and maintain a high level of knowledge regarding InterVarsity Press products services policies programs and procedures
• Prudence with confidential information
• Proven ability to multi-task and manage the needs of a variety of stakeholders at once
• Exceptional project management skills
• Comprehensive understanding of digital marketing best practices
• Demonstrated ability and commitment to work in a diverse team environment
• Flexibility to travel 10-15% for conferences and sales appointments as needed including the annual biblical/religious studies academic conferences in late November prior to Thanksgiving
• Flexibility to attend Urbana Student Missions Conference every six years Dec. 26-Jan.1 and National Staff Conference every three years (the year after Urbana) approximately Jan. 3-8

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EXPERIENCE AND EDUCATIONAL REQUIREMENTS

• Experience required as described in the section below (dependent on the level of the position posted). Relevant higher education will be taken into account and may reduce the experience required.

LEVELS IN JOB FAMILY (POSTING WILL STATE THE RELEVANT LEVEL AT THE BEGINNING OF THE POSTING)

Associate Marketing Manager Level 6

The Associate Marketing Manager is responsible for all the duties listed above and is preferred to have at least 2 years of experience working in a marketing/communications field but may be a new graduate with no experience.

Marketing Manager I Level 7

The Marketing Manager I is responsible for all the duties listed above including contributing to strategy decisions and some project management. A Marketing Manager I typically will have at least 4 years of marketing experience.

Marketing Manager II Level 8

The Marketing Manager II in addition to the qualifications listed above typically will have at least 6 years of experience in advertising customer/author relations and digital marketing experience a demonstrated ability to train and mentor team members and must demonstrate expertise in creativity and personal initiative as well as teamwork and collaboration. The Marketing Manager II may be involved in the publishing committee and may assist the Director of Marketing in developing brand awareness campaigns developing strategic partnerships and potentially leading projects and processes as assigned.

Senior Marketing Manager Level 9

The Senior Marketing Manager in addition to the qualifications listed above must have at least 8 years of experience in advertising customer/author relations and digital marketing at least two years of experience training and mentoring team members and must demonstrate expertise in creativity and personal initiative as well as teamwork and collaboration. The Senior Marketing Manager will assist the Director of Marketing in developing new marketing initiatives leading team meetings and leading key backlist product campaigns for bestselling titles.

External Candidates: Please see visit the Careers Hub at to complete your online application.

For Internal Candidates Only: Please apply through the Jobs Hub on Workday.

Benefits:

We offer a competitive benefits package including health care and retirement savings with a match. Eligibility is based on employee type and hours worked. Benefits include the following:

• 403(b) Retirement Savings Plan

• 403(b) matching contributions

• Dental insurance

• Employee assistance program

• Employee discounts

• Flexible work schedule

• Flexible spending accounts

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Parental leave

• Professional development assistance

• Vision insurance