Senior Product Manager, Identity & Data Collection
Senior Product Manager, Identity & Data Collection
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$ 150000 - 180000
1 Vacancy
Job Description
Senior Product Manager Identity & Data Collection
Wunderkind
Wunderkind is a leading performance marketing and personalization platform enabling the worlds top brands to identify engage and convert customers through data-driven digital experiences. We process massive volumes of behavioral identity and campaign data to power hyper-personalized targeting and messaging for the worlds best brands.
About the role
We are seeking a strategic technically-minded Senior Product Manager of Identity & Data Collection across our Marketing and Advertising business verticals to lead the vision roadmap and execution of our identity data ingestion data portability and and collection capabilities. This individual will play a critical role in strengthening our identity graph and defining our data ingestion strategy shaping how information flows into our systems and forming the foundation for analytics personalization AI/ML and customer insights.
Youll work cross-functionally with engineering product managers analytics and GTM teams to ensure were capturing the right data from the right sources at the right scale and quality. Your work will directly impact core company initiatives around product intelligence platform performance and customer value.
What Youll Do
- Drive the vision strategy and execution of Wunderkinds identity and data collection solutions across both Wunderkinds marketing and advertising business verticals including:
- Identity: Identity graphs data onboarding partners (LiveRamp Neustar etc.) and post-cookie solutions (UID2 RampID ID5 etc.).
- Data collection: client-side JavaScript tags web and mobile SDKs tag managers server-side data collection and data pipelines.
- Collaborate with internal stakeholders to gather requirements for new data sources and ensure alignment with business objectives.
- Partner closely with engineering to deliver scalable privacy-compliant and high-performance data collection systems.
- Work with analytics data science and machine learning teams to ensure data quality availability and reliability.
- Lead customer discovery with both technical and non-technical users to understand data needs and use cases.
- Monitor performance metrics and KPIs to ensure data collection systems are robust efficient and delivering value.
- Champion best practices around data governance instrumentation and event taxonomy.
- Identify and mitigate risks around data loss privacy violations or compliance issues (e.g. GDPR CCPA).
- Define KPIs monitor product performance and continuously prioritize roadmap based on impact scalability and stakeholder feedback.
- Evangelize the importance of high-quality data collection practices across the organization including adoption of product development frameworks brief templates RCAs and GTM processes.
- Educate and enable cross-functional teams (including Go-To-Market Sales Engineering Marketing) on data collection capabilities value proposition and compliance features.
What You Bring
- 58 years of experience in product management ideally with at least 2 years focused on identity data infrastructure and collection.
- Strong technical fluency with client-side (JavaScript mobile SDKs) and server-side tracking methodologies including - JavaScript tags tag managers server-side data collections APIs SDKs cloud infrastructure and data pipelines (e.g. Kafka Snowflake Segment ETL).
- Deep understanding of identity graphs data onboarding partners (LiveRamp Neustar etc.) and post-cookie solutions (UID2 RampID ID5 etc.).
- Experience working with data privacy and compliance frameworks.
- Demonstrated success leading cross-functional initiatives with engineering and data teams.
- Comfortable balancing technical complexity with user and business value.
- Excellent communication collaboration and project management skills.
- Bonus:
- Experience with digital instrumentation analytics platforms (e.g. Amplitude Mixpanel) or tag managers.
- Understanding of identity resolution user attribution or data stitching.
- Familiarity working with CDPs (e.g mParticle Segment etc.)
Who You Are
- Highly organized and detail-oriented but not afraid to push boundaries or question assumptions.
- A self-starter with a passion for building innovative products in a fast-paced data-driven environment.
- Energized by direct customer engagement
- Constantly curious about where the market is going and how to stay two steps ahead.
The base salary range for this role is $150000 to $180000. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set depth of experience applicable certifications and geographic work location. This may vary depending on living location and market rate.
Required Experience:
Senior IC
Employment Type
Full Time
