Marketing Analytics Specialist

About us

We are a performance marketing agency managing over $120M in annual media spend focused on driving measurable results for U.S.-based companies in the home improvement industry. Our Ad Tech department plays a critical role in ensuring accurate tracking reporting and data integrity across all campaigns empowering our media buying teams to make data-driven decisions with confidence.

We are seeking a skilled Marketing Analytics Manager with strong technical expertise in Google Tag Manager Google Analytics 4 and Looker Studio as well as proven experience in implementing maintaining and optimizing conversion tracking systems across multiple advertising platforms.

Key Responsibilities

Tracking & Analytics Management

• Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Deploy configure and maintain tags triggers variables and settings across multiple websites.
• Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
• Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.

Conversion Tracking & Ad Platform Integration

• Set up and manage conversion tracking across multiple advertising platforms (Facebook Google Nextdoor Newsbreak MediaGo Taboola Outbrain).
• Monitor and troubleshoot discrepancies between platform data and analytics tools.
• Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.

Data Analysis & Optimization

• Collect analyze and monitor performance data to identify trends gaps and opportunities.
• Provide actionable recommendations to improve campaign targeting and measurement accuracy.
• Continuously refine and optimize tracking setups for better performance attribution.

Cross-Functional Collaboration & Development

• Work closely with developers to define tracking metrics for new and existing web properties.
• Identify inefficiencies in tracking workflows and propose process improvements.
• Stay updated on industry best practices and emerging trends in digital measurement attribution and analytics.

AI Integration & Workflow Enhancement

• Propose and implement AI solutions that enhance data validation error detection and reporting workflows.
• Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.

Requirements :

Attributes we re looking for:

• Highly detail-oriented with a strong sense of accountability.
• Excellent problem-solving and troubleshooting skills.
• Strong communication skills and proactive collaboration with cross-functional teams.
• Adaptable and resourceful in a fast-changing environment.
• Process-oriented with the ability to document and standardize workflows.
• Eager to stay ahead of industry trends in analytics attribution and ad tech.
• Comfortable using AI to enhance productivity reduce manual effort and improve decision-making.
• Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.

Requirements

• Proven expertise in Google Tag Manager (GTM) Google Analytics 4 (GA4) and Looker Studio.
• Hands-on experience with conversion tracking across multiple advertising platforms (Facebook Google Nextdoor Newsbreak MediaGo Taboola Outbrain).
• Strong troubleshooting and debugging skills for analytics and tracking issues.
• Familiarity with media buying workflows and performance KPIs.
• Solid understanding of attribution models and data accuracy best practices.
• Ability to work both independently and collaboratively in a remote environment.
• Strong analytical skills and a data-driven mindset.
• Inquisitive and proactive you don t wait for direction; you look for the why and bring solutions
• Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects
• Comfortable in a fast-paced ever-changing environment. You re resilient flexible and quick to adapt when priorities shift or projects evolve
• Creative and can think outside the box for tooling or process solutions to improve workflows.
• Demonstrated experience using AI tools (e.g. ChatGPT automation scripts AI reporting assistants) to improve workflows or performance.
• Ability to evaluate and adopt new AI tools to enhance tracking reporting or collaboration processes.
• Excellent writing and communication skills in English

What we offer:

Flexible Remote Work.

Enjoy the freedom to work from any comfortable location within the CET time zone allowing you to create your ideal work environment.

Work-Life balance:

Full-time employment with a flexible schedule to accommodate your personal needs

Generous paid vacation policy to ensure you have time to recharge

Emphasis on maintaining a healthy work-life balance

Comprehensive benefits:

Attractive benefits package to support your health and well-being

Performance-based bonus system to reward your contributions

Professional growth:

Collaborate with a highly skilled and professional team

Opportunities for continuous learning and career advancement

Unique work culture.

Join a diverse international team that values innovation collaboration and mutual respect.

Remote Work :

Yes

Employment Type :

Full-time