Sr. Subscriptions Marketing Manager
Sr. Subscriptions Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Subscriptions Marketing teams mission is to drive subscriptions growth by helping our customers discover enjoy and manage their subscriptions through team consists of specialists in Product Web Growth Lifecycle Content and Partnerships Marketing. We support new service and feature launches lead major content campaigns and develop ongoing marketing automation to assist customers in navigating their personalized subscription journeys with Roku.
About the role
This role is based in our Mexico City office. As the Senior Subscriptions Marketing Manager you will lead the marketing strategy for both new and existing subscription services and promotional campaigns. You will work closely with the global marketing team product marketing and lifecycle marketing teams to create a cohesive data-driven approach for driving subscriber acquisition and retention. This role is highly collaborative and cross-functional and requires strong expertise in data and analytics.
We are looking for a creative and data-driven marketer who can utilize a variety of campaign strategies machine learning and analytics to optimize marketing efforts across Rokus owned and operated channels. Demonstrated expertise in planning developing launching and analyzing subscriber marketing strategies is essential.
You should be comfortable working with AI and machine learning consumer insights as well as analytics. And be able to provide examples of how you have applied data to shape marketing tactics.A passion for working in a dynamic fast-paced environment within a highly competitive marketplace coupled with a proven track record of insightful performance is crucial.
What youll be doing
- Leading the marketing strategy in collaboration with cross-functional teams to launch new SVOD services and grow existing services across Rokus owned and operated channels
- Partnering with creative product marketing and brand teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
- Collaborating with various product and engineering teams to leverage AI and machine-learning capabilities for personalizing and automating tactics
- Owning the strategy execution and reporting for campaigns across multiple consumer touchpoints including but not limited to display video email web and mobile
- Utilizing offers and incentives to acquire customers reduce churn encourage win-backs and upsell existing subscribers
- Working closely with media strategy planning insights and analytics leads to determine objectives goals and KPIs as well as measuring and tracking all campaigns and tactics
- Reviewing data and making recommendations for future testing optimizations and automations
Were excited if you have
- 7 years of marketing experience in the media or technology sectors with a strong emphasis on subscriber marketing
- Extensive experience analyzing and interpreting data developing hypotheses to enhance customer engagement and monetization and adapting testing phases based on new insights preferably related to a subscription service
- Specific experience with AI and machine learning applications in a marketing context
- A proven track record of driving customer acquisition and revenue growth through the implementation of digital media strategies
- Proficiency in data visualization tools (Looker/Tableau) and project management tools (Airtable Asana)
- Excellent written and verbal communication skills enabling effective interaction with both technical and non-technical stakeholders. Comfort in presenting and sharing work with executive leadership is essential
- A proactive self-starting attitude with an ownership mentality demonstrating a preference for solutions over problems and balancing data-driven decisions with intuition
You must have
- Experience in subscription marketing streaming experience is a plus!
- Bachelors degree or equivalent
- Fluency in English
- Proficiency with Microsoft Word Excel and PowerPoint
#LI-SB5
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Required Experience:
Manager
Employment Type
Full Time
