Head Digital Marketing and Media

Define digital marketing and media strategies policies and processes for the brand and its subsidiaries.

Responsible for planning and executing digital and media activities

Support the implementation of strategic through the line marketing activities

Grow brand equity through increased presence followership engagement and revenue drive.

Manage Group and subsidiary websites.

Duties and Responsibilities:

Plan and execute digital marketing including SEO/SEM marketing database email social media and display advertising campaigns Design build and maintain the companys social media presence

Aggressively grow brand and product awareness across various online platforms including social media

Readily drive the adoption of company products and services

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan execute and measure experiments and conversion tests.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Effectively manage online brand perception and reputation Use marketing automation as a tool for achieving business and brand objectives. Implement effective digital media/public relations and crisis management systems and processes. Ensure all external communications are consistent with the corporate and subsidiary brand positioning. Manage the media relations program for the company and key stakeholders. Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage. Supervise the planning organizing and convening of corporate press conferences media briefings etc.) for all subsidiaries. Produce press releases interview scripts and speeches. Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets. Support the professional development of the team members to continuously develop needed skills and expertise and achieve personal development aspirations. Keep abreast of local and global best practices and make recommendations on how they impact the units role. Build and maintain strong relationships with key internal and external stakeholders. Champion the definition of the teams processes policies and procedures. Any other related responsibilities as assigned.

A Bachelors degree in Marketing Communications Media or any other related field Relevant professional certification and qualification CIM DMI NIPR CIPR etc At least 7 -10 cumulative years of experience in Digital marketing Media and PR. Understand Martech concept and adoption as a tool for actualising organisational marketing objectives. Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies A very good understanding of different channels of communications media and how they used to achieve brand and business goals Strong relationship with the media and possess quality media contacts. Good knowledge and understanding of strategic branding and marketing concepts principles and practices. Prior experience managing a team Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.

JOB REQUIREMENTS Education: BSc/HND in a Social Sciences Experience: 7-10 years and above