Sr Associate, Integrated Marketing
Sr Associate, Integrated Marketing
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Job Description
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Team:
The EMEA Integrated Marketing team leads the process of developing RFP responses from end to end ensuring that theyre not only delivered on time and on the budget for our EMEA clients but that they also promote our clients businesses and lead to long term partnerships with The Wall Street Journal and Barrons Group.
Based in the London office the EMEA Integrated Marketing team generates the starting points of our award-winning custom content programs and partnerships for our EMEA-based clients. Our Integrated Marketing approach is focused on understanding client goals assembling internal teams of specialists and leading the response process while asking questions such as what is the problem were solving how are we going to report success and what market intelligence can we ground our strategy in
About the Role
This role in the EMEA Integrated Marketing team requires a passion for media an editorial mindset a high standard for visual presentations a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content will report to the Executive Director Integrated Marketing International and be predominantly responsible for managing RFPs from Luxury and Consumer clients.
You Will:
- Pitch and proposal work in response to RFPs needs and competitively communicate the value of The Wall Street Journal & Barrons Group media offerings
- Develop a broad understanding of all The Wall Street Journal & Barrons Group media ad products and creative capabilities
- Develop and articulate creative marketing programs in many forms including written creative proposals and visually-motivated pitch decks (often in collaboration with other disciplines such as The Trust Events etc. )
- Use research and data to share insights and support value propositions for client pitches and proposals
- Work with and collaborate with other relevant areas of the organization to develop pitches and integrated programs; including Sales Product Marketing The Trust Ad Operations & Planning Research Events etc.
- Communicate proposal and program status to all essential parties - including the broader Integrated Marketing team
- Support the Trade Marketing teams with ad hoc projects and barter deals
You Have:
- B.A. or B.S. (or equivalent experience) 3 years of cross-platform Marketing experience preferably within a publishing or digital advertising environment; previous experience in luxury b2c tech media & telco categories a plus
- Confident interfacing with a variety of internal teams leading brainstorms and working in a fast-paced environment
- A growing understanding of the current social branded content digital mobile and tablet landscapes
- A foundational understanding of an ad sales planning and account management environment
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Business Area:
Dow Jones - Media SalesJob Category:
Marketing & Product ManagementUnion Status:
Non-Union roleRequired Experience:
Senior IC
Employment Type
Full-Time
