Marketing Specialist
Marketing Specialist
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Job Description
B2B Marketing Specialist based in Suzhou China
B2B
We have an exciting opportunity to join our friendly and highly successful team based in Suzhou China. This is a dynamic and varied role covering Marketing for our Events Market Reports and Strategic Consultancy.
The role
In the role of B2B Marketing Specialist some of your duties will include:
- Marketing know-how in China
- Creation of WeChat releases regularly for promoting B2B products and services including copy-writing
B2B
- Creating and implementing the go-to-market strategy for Events Strategic Consultancy and Market Reports product lines
- Identifying and sourcing lists of decision-makers
- Understanding the value chains for target industries and ensuring appropriate marketing reaches key companies
- Creation of numerous press releases including copy-writing
- Editing and proofing of interviews and other promotional materials
- Ongoing management of customer database including new data acquisition
- Partnerships: supporting the fulfilment of partnership agreements managing the production of marketing materials for partners and other related activities
- Updating event websites / member pages through CMS creation of online banners and resizing of logos / photos constant monitoring of web traffic and improving customer online conversion.
CMS/logo
- Working with designers and other third party suppliers
- Development of marketing collateral
The person
In the B2B Marketing Specialist role we require the following skills and experience:
- Fluent in written English CET-6 or above.
CET-6
- A minimum of 2 years experience in B2B marketing
B2B
- Ideally you will have a marketing or business related degree however this is not essential
- Confidence in using all the Microsoft Office packages specifically in Excel for data manipulation
excel
- Photoshop Adobe InDesign are highly advantageous
Photoshop Adobe InDesign
- Any social media or SEO experience will also be advantageous
SEO
- Meticulous eye for detail
- Strong commercial awareness
- Competent in forming excellent working relationships and building rapport quickly
- A self-assured negotiator with the confidence to deal with media and supporting partners
- Exceptional work ethic strong desire to succeed eagerness to learn professionalism and a passion for Marketing.
- Ability to travel 15 25% of the time as needed.
15-25%
- Flexible hours required whilst onsite/travelling
- Ability to work effectively as part of a team.
- You will need to be an experienced copywriter please demonstrate your copywriting skills in your covering letter.
The company
At Smithers Information we provide B2B events market reports and strategic and technical consulting across 3 regions in 10 different vertical industries.
We are renowned throughout numerous industry areas for our quality high calibre conferences strategic consultancy and our comprehensive and informative market research reports. We offer independent and expert market insight to allow companies to identify opportunities and grow their business.
In addition to offices in the US China and UK the organisation has specialist consultants world-wide.
We actively encourage career development and passionately support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses are proud that the average length of service amongst employees is a minimum of 10 years.
Smithers10B2B
Smithers
Smithers 10
#LI-KE1
Required Experience:
Unclear Seniority
Employment Type
Full-Time
