Service Product Manager-MVS
Service Product Manager-MVS
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Job Description
Job Description Summary
Areas that support the identification and development of the product offerings for the business . Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume margin and compliance requirements). Responsible for medium-sized sales territories.GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition turn ideas into world-changing realities and join an organization where every voice makes a difference and every difference builds a healthier world.
Job Description
Essential Responsibilities :
Performing industry trend analysis market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
Quantifying and prioritizing market opportunity.
Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
Identifying budget requirements to insure proper execution
Orchestrating research to assess market and customer environments and to discover unmet needs buying cycles and personas. Identifying customers clinical and economic needs values and desired benefits.
Building a global market requirements document that prioritizes customer segments and business opportunities.
Identifying and assess market and distribution risks and developing a plan to mitigate those risks.
Working with Region Product Marketing Product Management Engineering and Global Design to provide input to the product development roadmap and to develop test and prototype new product ideas.
Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.
Developing a plan and budget for evidence generation to support selected NPIs and installed base products.
Developing inputs to support business case for NPI (incl. target pricing) and product positioning
Defining brand (naming & trademarks) value proposition(s) and competitive positioning claims roadmap for new and existing products.
Interviewing professional societies and advocacy groups to identify and select KOLs for thought leadership and awareness building. Supports development of regional KOLs in collaboration with Regional Product Marketing.
Building and executing global product launch plan including value proposition segmentation / positioning target pricing awareness & advocacy strategies channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
Developing programs that improve the customer experience of the installed base in support of installed base retention.
Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management marketing strategy customer segmentation and targeting positioning and value proposition development message and market assets development etc.) to grow global orders and share alternatively to support annual business objectives). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
Developing and managing budget needed to execute marketing plan and ensure timely implementation of programs in marketing plan
Qualifications/Requirements:
Bachelors Degree in Marketing Business Administration or related field 6 years experience in marketing product marketing or related field Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy. Excellent oral and written communications skills Ability to motivate and lead a team of reports. Strong analytical and process skills Strong interpersonal skills influencing relationship building and coordination. Proven experience in managing multiple project/operations simultaneously. Highly motivated self-starter.
Desired Characteristics:
MBA or Masters degree in Marketing Business Administration or related field 5 years experience in marketing product marketing or related field Deep marketing expertise in market & customer insights product commercialization and branding Healthcare product/industry acumen Experience in (enter segment or care area here) Experience managing a global brand. Innovation develop new ideas through collaboration and execute on creative ideas Team oriented ability to motivate and work well with diverse global and cross-functional teams Influencing skills ability to motivate individuals and demonstrate organizational influence. Strong interpersonal skills influencing relationship building and coordination. Proven experience in managing multiple project/operations simultaneously. Highly motivated self-starter.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.
Additional Information
Relocation Assistance Provided: No
Required Experience:
IC
Employment Type
Full-Time
