Job Description
Our client is a leading global financial trading platform specializes in Forex Commodities & Crypto with operations in 20countries and strong presence in APAC. They are now looking for Senior Digital Marketing Manager to join in Hong Kong office focusing in Greater China market.
Job Description
- Support in developing and executing overall digital marketing acquisition strategies for Greater China and global Chinese language markets
- Work closely with the global digital team and manage both internal and external resources to develop marketing efforts spanning across PPC Programmatic and Display media
- Perform day-to-day execution management expansion and in-depth analysis of all paid digital media activities coping closely with agency and media partners including creative copywriting media evaluation A/B testing campaign trafficking media cue optimization and reporting
- Drive in-depth analysis prepare reports and dashboards of paid advertisement campaigns
- Identify new opportunities and review marketing strategies with up-to-date industry trends
Job Requirements
- Bachelor in Business Administration Marketing Communications or related disciplines
- 5 years of related marketing experience in developing display PPC paid social and programmatic plans
- Hands-on work experience & knowledge in China market is a MUST preferably with good familiarity of Chinas acquisition channels (e.g. Baidu PPC)
- Ambitious data-driven and result-oriented individual who is willing to drive new initiatives
- Proficient in Power BI DoubleClick Campaign Manager and Google Analytics 360
- Excellent command of both written and spoken English and Chinese (Mandarin)
Required Experience:
Manager