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Senior Manager Marketing Brand Management TH ChinaPosition Summary: (Please provide a brief summary of the overall purpose of this role):
The candidate is responsible for uniting China local consumer-facing programs. Strategizing creating and executing against a seamless consumer centric brand message across the market.
With a distinct connection to the consumer the candidate is responsible to build emotional connections to our current and potential consumers with the main objective to increase our brand equity across our lifestyles by bringing the brands purpose to life.
Responsible for landing clear compelling and integrated communication rollouts from concept to consumer concrete strategy will support a consumer centric GTM approach.
Working in close collaboration across APAC and local cross function teams the candidate is a key player for making the Tommy Hilfiger brand stand out among the fashion industry in China market.
With an entrepreneurial spirit and collaborative approach the candidate will navigate work and feedback through a structured process and remain open to others ideas.
Primary Responsibilities/Accountabilities of The Job (Please list and describe the most important duties of the role):
Go-To-Market Strategic Planning:
Result Driven Project Management:
Team Player:
Qualifications & Experience
Experience (Please choose):
Advanced knowledge & skills - typically 8-15 years of related experience
Education (Please choose):
Bachelor Degree Required
Required Experience:
Senior Manager
Full-Time