Manager, Consumer Marketing – Lifecycle

IDEXX is seeking a Manager Consumer Marketing Lifecycle to design and execute personalized data-driven marketing programs that deepen engagement with pet parents at every stage of their journey. This role focuses on delivering the right message to the right audience at the right timedriving awareness adoption and long-term loyalty.

You will develop lifecycle campaigns that leverage behavioral data CRM platforms and automation tools to deliver timely relevant outreach across in-app email push web and other owned channels. You will be responsible for building testing and optimizing campaigns partnering closely with analytics product and content teams to align targeting timing and messaging with business goals.

This role is hybrid to include 2-3 days onsite in Westbrook Maine at the Global Campus. The requirement is to live in commutable distance to the Global Campus.

What Youll Do:

• Map segment and personalize consumer journeys based on behavioral and engagement data ensuring campaigns are relevant and impactful.
• Design launch and manage personalized lifecycle marketing campaigns across in-app email push notifications direct mail and web.
• Leverage CRM and marketing automation tools to configure trigger logic workflows and automated journeys that drive timely engagement and measurable results.
• Apply a test-and-learn approach to content to marketing using A/B testing to optimize and improve performance.
• Define and track lifecycle KPIs such as visit scheduling diagnostic adherence and app retention using performance data to inform future strategies.
• Partner with analytics and product marketing teams to refine segmentation strategies targeting criteria and campaign timing based on data-driven insights.
• Collaborate closely with content strategy creative and channel owners to ensure messaging is tailored to audience needs and optimized for each delivery method.
• Maintain robust reporting and dashboards to provide visibility into campaign impact learning agendas and optimization opportunities.

What you will need to be successful:

• 5 years of experience in lifecycle marketing CRM marketing or related roles ideally within a consumer brand environment.
• Proven experience building and managing personalized data-driven marketing campaigns across multiple owned channels.
• Strong expertise in CRM systems marketing automation tools and in-app messaging platforms with the ability to configure automation workflows and triggers.
• Analytical mindset with the ability to define KPIs interpret data run experiments and make informed decisions to improve performance.
• Experience collaborating in a matrixed organization and working cross-functionally with product analytics creative and content teams.
• Comfort operating in a fast-paced evolving environment with the flexibility to adapt to new priorities and opportunities.
• Excellent organizational skills attention to detail and the ability to manage multiple campaigns simultaneously.
• A marketer who thrives at the intersection of strategy execution and analytics.
• Someone who is curious about consumer behavior and eager to test learn and optimize.
• A collaborative partner who values alignment but can also work independently to deliver results.
• A data-driven problem-solver who can turn insights into targeted impactful marketing actions.

Why Join Us

This is a chance to help define the lifecycle marketing approach for IDEXXs first-ever consumer marketing function making a tangible impact on the health and wellbeing of pets everywhere. Youll join a mission-driven company at a transformative time with the resources of a global leader and the agility of a start-up team.

Why IDEXX

Were proud of the work we do because our work matters. An innovation leader in every industry we serve we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy to ensure safe drinking water for billions and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10000 talented people.

So what does that mean for you We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX you will be supported by competitive compensation incentives and benefits while enjoying purposeful work that drives improvement.

Lets pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women people of color LGBTQ individuals people with disabilities members of ethnic minorities foreign-born residents and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race color creed sex sexual orientation gender identity or expression age religion national origin citizenship status disability ancestry marital status veteran status medical condition or any protected category prohibited by local state or federal laws.

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