Senior Brand Manager-ToothpasteIndochina
Senior Brand Manager-ToothpasteIndochina
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Job Description
No Relocation Assistance Offered
Job Number#168570 - Bangkok Bangkok Thailand
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
Senior Brand Manager - Toothpaste IndoChina
LOCATION: Head Office Klongtoey (WFH every Friday)
MAIN PURPOSE:
Overall the Senior Brand Manager is responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives in line with the company strategies.
MAIN RESPONSBILITIES
Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans.
Cooperates with Division Category teams to finalize the programmes for the category.
Leverages knowledge of market dynamics consumers & shoppers competitors to enhance competitiveness and accelerate business growth for the assigned subcategories.
Lead Brand Growth Plan development & timely implementation of commercial plans for the assigned subcategories in cooperation with countries.
Actively participates for specific category in the Commercial Business Planning (CBP) across markets as per defined process.
Marketing Strategy
Lead development of Brand Growth Plan to improve brand health and accelerate brand growth
Coordinates the implementation of the overall sub-category & brand strategies agreed with Division including 5P guidelines to achieve/exceed market share & financial objectives.
Actively participates in Division Go-to-Market teams.
Works with Insights & Research team on preparing the actionable recommendations to address ongoing business challenges.
Develops the regional new product launch plans.
Actively communicates with local markets providing comments and feedback to specific plans developed by local RM:
-adaptation of shopper marketing programs (RE & specific customers)
-the new category demand program concepts including cross-category platforms
-RE and customer collaboration specific program concepts
Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.
Develops category & brand portfolio strategy & SKU management recommendations for the hub.
Media Management
Leads/develops and communicates media strategy guidelines & updates to countries and Media agencies for the subcategory.
approves and coordinates media priorities media plan revisions and budget shifts/changes for subcategory by country.
Supervises and approves media planning & buying for subcategory by country.
Supervises and approves adaptations of media copies for all markets for the assigned subcategory.
New Product Development
Develops master materials (key visuals media support master POP/KV) to support new product launches.
Works with countries the roll- out new product launches plans
Support for the Local Commercial Activation
Provide feedback to the final materials for overall grid of commercial events & promotions customized by RM teams
Supports the process of identifying sharing & integrating best practices including external Global & Divisional and across countries best practices for potential application in other markets
Provides expertise and consultations to the local markets to address the specific SoM issues when applicable
Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key activities: business results NPD event/material updates A&P budget updates country specific projects and business challenges
Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid
Required Experience:
Manager
Employment Type
Full Time
