Marketing and Communication Digital Specialis

The Marketing and Communications Digital Specialist is responsible for raising awareness of UNLV Health alongside with the Kirk Kerkorian School of Medicine at UNLV as it continues to lead transformative healthcare through education and improved outcomes for the people of Nevada. Your work supports the recruitment of staff and patients; helps to drive philanthropic support; and accelerates engagement with key partners working with the school and UNLV Health to improve lives. This position will enhance UNLV Healths digital presence supporting strategic communication goals through engaging content targeted messaging and brand consistency across all digital platforms. This role is responsible for planning creating and managing content across social media websites email newsletters and digital advertising channels.

Candidates must be legally authorized to work in the United States. Please Note: UNLV Health does not provide employment sponsorships or sponsorship transfers for any positions.

This is an on-site in-person position located in Las Vegas Nevada.

ADVANTAGES OF WORKING FOR UNLV HEALTH

• Clinic Hours are Monday through Friday 8AM to 5PM!(Actual hours may vary depending on business need)
• 12 Paid Holidays per year starting with your first day of employment!
• 20 PTO days per year! (Depending on Position)
• 3% 401K Contribution even if you do not contribute!
• Medical Dental and Vision benefits that start the first of the month following your start date!
• Medical Assistant and CPR Certifications reimbursed by UNLV Health!
• And more!

MAJOR RESPONSIBILITIES

• Develop and manage digital content strategies aligned with UNLV Healths mission and brand standards.
• Creates persuasive high-quality content for various channels including websites/blogs email campaigns newsletters infographics social media posts and other marketing content items. Ensure a consistent and compelling brand presence across all marketing and communication resources.
• Monitor and engage with audiences on platforms such as Facebook Instagram X (formerly Twitter) LinkedIn and YouTube.
• Track analyze and report performance metrics (traffic engagement conversions) to optimize content and campaigns.
• Complete website changes and updates through UNLV Healths customer relations management (CRM) to ensure accuracy of data and the CRM system promotes high engagement with digital community members.
• Manage digital assets including graphics photos and video in coordination with graphic designers and videographers.
• Ensure accessibility accuracy and brand compliance across all digital communications.
• Monitor healthcare trends and digital best practices to keep UNLV Healths digital voice relevant and impactful.
• Conduct market research to identify trends and potential opportunities.
• Functions effectively in a Matrix Management environment.
• Completes any duties and special assignments as requested.

EXPERIENCE EDUCATION AND CERTIFICATIONS

• Minimum of four (4) years of experience in Marketing Communications and/or related field required; preferably in higher education or healthcare
• Bachelors Degree in Marketing Business Administration and/or related field required

KNOWLEDGE SKILLS AND ABILITIES QUALIFICATIONS

• Intermediate knowledge and experience with CRM systems HTML Adobe Illustrator Adobe Premier InDesign and Photoshop
• Knowledge and experience with search engine optimization archive and meta data management
• Knowledge and understanding of digital marketing trends and tools
• Knowledge of healthcare industry and marketing and communication trends
• Knowledge of communication trends and needs in an education and/or healthcare environment
• Knowledge of digital and social media including real-world experience planning managing and executing digital and social media initiatives
• Demonstrated proficiency in Microsoft Office (Word Excel etc.) and Google Suite (Gmail Docs etc.)
• Strong critical thinking and problem-solving skills
• Excellent project management and organizational skills
• Excellent verbal and written communication skills
• Must be able to work independently with minimal supervision
• Must be able to multitask and prioritize work in a fast-paced environment
• Must be able to maintain confidentiality
• Must be able to pay close attention to details

PHYSICAL REQUIREMENTS

• May include standing sitting and/or walking for extended periods
• May include performing repetitive tasks
• May include working on a special schedule (i.e. evenings and weekends)
• May include working with challenging patients and clients
• May include lifting up to 25 pounds

UNLV Health will provide equal opportunity employment to all employees and applicants for employment. No person shall be discriminated against in employment because of race color gender age national origin ancestry religion physical or intellectual disability marital status parental status sexual orientation or any other category protected by law.

If you have any questions about our interview and hiring procedures please contact Recruitment at