JD: Associate Product Manager
Company: Evolife
Location: Mumbai (Andheri West)
Experience Required: 1-3 years
Role Type: Full-time
About Us
We are seeking an Associate Product Manager (APM) to join our team and take ownership of key parts of the product experience - from user onboarding and dashboard to coaching & retention workflows.
Key Responsibilities
1. Product Ownership
Own the user journey from consult purchase to program onboarding adherence and retention.
Manage interface development (reports updates action items) - (i) User dashboard (ii) Health Coach & Doctor dashboard (iii) Internal reporting dashboard
Oversee WhatsApp-based communications (reminders nudges engagement flows).
Own product requirements and implementation for Zoho CRM workflows (lead routing coach assignments follow-ups).
Run website experiments to optimize performance of digital marketing campaigns
Own feature identification and experimentation for top of funnel lead generation (app roadmap)
2. Data & Metrics
Track and report product KPIs
Work with tech & ops to ensure data integrity across CRM dashboard and WhatsApp.
3. Cross-Functional Collaboration
Work with Engineering to ship dashboard features and integrations.
Partner with Operations to streamline medication delivery and coaching sessions.
Collaborate with Sales/Coaching to improve consult program conversion.
Support Marketing with funnel insights to improve CAC efficiency.
4. User-Centric Problem Solving
Gather feedback from users coaches and doctors to identify pain points.
Prioritise product improvements using impact vs effort analysis.
Run small experiments (e.g. nudges dashboard features upsell offers) to improve conversion & retention.
What Were Looking For
13 years experience in product business analyst or operations role (healthcare/consumer tech a plus).
Strong understanding of funnels retention metrics and user engagement.
Comfort with CRM systems (Zoho preferred) dashboards and WhatsApp automation tools.
Analytical mindset - ability to work with data (SQL/Excel/Looker Studio) and convert into insights.
Strong project management skills: ability to work cross-functionally and ship features on time.
Bias for action - comfortable in a 01 startup environment where processes are still being built.
What We Offer
Chance to build a category-defining healthtech product in India.
Exposure to end-to-end product management (from acquisition funnel to retention).
Fast-paced entrepreneurial environment with direct mentorship from the founding team.
Competitive compensation with performance-linked incentives.