Global Marketing Manager, NBA

Who We Are

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!

What We Need

As Marketing Manager Global Marketing NBA you will play a pivotal role in executing and organizing global marketing plans for one of the most iconic sports gaming franchises in the world. This role requires a strategic and operationally-minded marketer who thrives in a fast-paced cross-functional environment. You will be responsible for managing high-impact marketing initiatives collaborating across diverse working groups internally and externally and ensuring flawless execution of campaigns and programs.

This position will be based in Novato CA (3 days a week)

What Youll Do

• Lead & Execute High-Impact Projects: Own the execution of large-scale marketing and business initiatives from kickoff through delivery. Collaborate with cross-functional teamsincluding Commercial Product Licensing Partnerships Creative Player Connections and Internationalas well as external agencies and partners. Manage multiple concurrent workstreams with precision ensuring timelines milestones and deliverables stay on track.
• Drive Project Management & Process Optimization: Manage the full NBA 2K campaign calendar overseeing timelines dependencies and communication touchpoints. Identify gaps or inefficiencies in workflows and implement process improvements to enhance team agility and operational clarity.
• Facilitate Cross-Functional Collaboration: Serve as a connective force across departments ensuring consistent alignment and proactive communication. Present ideas clearly secure stakeholder buy-in and keep leadership and teammates informed on key developments and priorities.
• Support Partner Management & Franchise Relevance: Maintain a strong working knowledge of the NBA 2K franchise its seasonal beats and community culture to contextualize marketing efforts. Help bring brand and partner activations to lifefrom creative campaigns to on-the-ground momentsinfused with relevance and authenticity.
• Lead Athlete Marketing Live Production & Activations: Support athlete-driven campaigns and manage live-action content production including oversight of external production partners and agencies. Execute in-person and virtual activations of all sizes ensuring flawless planning creative alignment and seamless delivery.

What Will Make You a Great Fit

• Experienced: 5 years in marketing brand management project management or a related role ideally within entertainment gaming or consumer brands.
• Highly Organized: Able to juggle multiple deadlines track dependencies and manage details without losing sight of the bigger picture.
• Collaborative: Adept at working cross-functionally and fostering strong relationships across departments and time zones.
• Process-Oriented: Naturally inclined to build document and improve processes that increase efficiency and clarity for the team.
• Proactive & Problem-Solving: You dont wait for directionyou identify problems early and find solutions fast.
• Adaptable: Comfortable shifting priorities in a fast-paced environment with evolving business needs.
• Communicative: Strong verbal and written communicator who can distill complexity into clarity.
• Passionate about Sports & Gaming: A basic understanding of the NBA and/or NBA 2K is a major plus.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

The pay range for this position in California at the start of employment is expected to be between $100200 and $148320 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

#LI-Hybrid